By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play is the first EPC that is set to launch, and will be located in the new LOTTE Department Store Dongtan in the Gyeonggi Province in South … [Read more...] about Experiential Licensing: Sesame Street Creates First Play Center in South Korea
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World Book Developing Historical Board Games With Ion Game Design
By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board games will include: Vendel to Viking - A strategy game set in the Vendel era, the period that led to and served as a foundation for Nordic culture. This game is a … [Read more...] about World Book Developing Historical Board Games With Ion Game Design
Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
By Allison Watkinson TLL Reporter Successful game publisher Volley has purchased exclusive licensing rights to all Sony Pictures Television voice games for Amazon and Google smart devices. These licensed games will include Jeopardy!, Wheel of Fortune, Who Wants to Be a Millionaire?, and Pyramid. This agreement has cemented Volley's position as the largest developer of … [Read more...] about Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
By Allison Watkinson TLL Reporter Ricochet has partnered with The Point.1888 to explore potential licensing possibilities for their popular TV show The Repair Shop. Ricochet is an independent television production company that focuses on entertaining and informative programs. "The Repair Shop is a very special place and in a short time has built a passionate and loyal … [Read more...] about TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn
Restaurant Licensing: Burger King Launches a Miraculous Promotion
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit TV series Miraculous: Tales of Ladybug and Cat Noir. The QSR promotion with Burger King launched internationally across … [Read more...] about Restaurant Licensing: Burger King Launches a Miraculous Promotion
Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss