By Allison Watkinson
TLL Reporter
World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand.
The licensed history-themed board games will include:
- Vendel to Viking – A strategy game set in the Vendel era, the period that led to and served as a foundation for Nordic culture. This game is a prequel to ION’s previous release, Pax Viking. Players compete as families that want to develop into leading Viking clans.
- Pax Viking Junior – A family-friendly variant of the successful game Pax Viking. Pax Viking is a game about the lesser-known eastward journeys Vikings undertook. The game focuses on trading, networking, and empire-building.
The games will be available for pre-order starting March 18, 2022 and sold in stores internationally in the Fall of 2022.
This partnership was brokered by JRL Group, World Book’s exclusive brand licensing agency. JRL Group offers brand extension services such as contract negotiations, product development, royalty management, and overall program management. It is a full-service licensing agency that specializes in both outbound and inbound licensing programs.
“This exciting new licensing program is creating new opportunities to extend our brand name,” stated Jean Lin, VP Sales & Marketing at World Book.
“We look forward to our partnership with Ion Game Design and to delivering educational products that inspire curious minds everywhere.”
World Book is a publisher of nonfiction children’s books, core reference, and digital learning platforms. As a leader in education publishing for more than 100 years, World Book’s has developed a collaborative digital learning platform that encourages personalized teaching and learning. The platform serves over 100 million students across more than 65 countries.
“We are delighted to partner with such an iconic educational brand as World Book,” said Besime Uyanik, CEO, Ion Game Design. “By tapping into their vast library, Ion Game Design will have endless opportunities to create informative, inspiring, and challenging new board games.”
Ion Game Design is a Swedish board game developer, publisher, and consultant agency. ION develops board games covering a wide range of subjects in history and natural science.
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