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Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson

TLL Reporter

Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry.

The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn.

“We are very proud to work with the team at Dippin’ Dots and Doc Popcorn to create this perfect extension to their iconic brands and we look forward to introducing Dippin’ Dots popcorn into the retail market this month,” said Bruce Friedman, CEO of Evergreen Licensing. “We would like to thank Michael Dresner and his team at Brand Squared Licensing for their support and efforts in allowing us to secure this opportunity.”

Dippin’ Dots beaded ice cream was originally created in 1988 using cryogenic technology to make flash-frozen ice cream. Dippin’ Dots distributes its products in thousands of franchise locations, theme parks, stadiums, movie theaters, festivals, and more products are currently available across the US and in seven different countries.

“Expanding our portfolio of licensed products to include packaged popcorn is a great opportunity to represent both brands, Dippin’ Dots and Doc Popcorn.” said Adam Gross, Vice President of Sales and Marketing for Dippin’ Dots.

“While Dippin’ Dots has had licensed products for some time, this is our first co-branded licensed product.”

Founded in 2009, Brand Squared Licensing is an agency that assists its clients in all areas of licensing campaigns. It has been representing Dippin’ Dots licensing efforts for the past several years.

During this time, Brand Squared Licensing has helped Dippin’ Dots expand into the cereal, apparel, baked goods, and candy categories of consumer products.

“Creating new ways for the young at heart to enjoy Dippin’ Dots has been our vision since we began assisting the brand with licensing several years ago,” said Michael Dresner, Partner at Brand Squared Licensing.

“We quickly realized that flash-frozen desserts, while a distinct core competency for the brand, is not always within consumers’ reach, and many other product categories can reinforce the flavors, fun and celebratory nature of the brand.

“Shelf-stable snacks evoking that joy are completely consistent with brand equity, and the team at Evergreen Licensing leveraged the identical insight throughout product development,” added Dresner. “We are thrilled.”

Evergreen Licensing has over 30 years of experience in manufacturing and brand licensing. The company’s main goal is to identify leading national brands and extend those brands into new categories. Their collaboration with Brand Squared Licensing has aided Dippin’ Dots and Doc Popcorn in their expansion into licensed popcorn products.

“Our launch will feature Dippin’ Dots inspired flavor Frosted Caramel, plus some Dippin’ Dots fan favorites including Cotton Candy, Birthday Cake and more,” said Sue McCabe, President and CMO of Evergreen Licensing. “We will be shipping to all channels of retail trade and are very proud to be collaborating with the team at Dippin’ Dots and Doc Popcorn to extend both brands into a new and exciting category of licensed snacks.

“Our goal is to always look at innovative ways to extend our licensing platform and bring new and innovative products to our retail partners and consumers,” she added.

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