Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Featured
Levantine x IMPEL Partnership Brings Arabic Music to the West
Levantine Music has joined the licensing agency IMPEL to help bring Middle Eastern and North African music to Western ears. Levantine is an independent publisher based in Los Angeles, focused on all types of Arabic music, from classical to hip hop, and all things in-between. Founded by Abed Hathot (pictured above), Levantine represents writers, composers and producers from … [Read more...] about Levantine x IMPEL Partnership Brings Arabic Music to the West
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France
Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts, hoodies, sweats, beach wear, nightwear and underwear for men and women. Designs for the new range use the instantly recognisable contrasting yellow and black logo, along with striking … [Read more...] about Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Women in Toys Announces Wonder Women of 2022
Women in Toys, Licensing & Entertainment (WiT) announced Tuesday the winners of the 2022 Wonder Women Award. The winners were announced on the first day of Women's History Month, and also on the organization's 30th anniversary. The annual award honors the brightest women in toys, licensing and entertainment, as an annual celebration of the industry's remarkable thought … [Read more...] about Women in Toys Announces Wonder Women of 2022
New Kids Brand Afro Unicorn Signs New Licensing Partners
The three-year-old pro-diversity brand Afro Unicorn has signed seven new licensing partners, says CEO April Showers. Afro Unicorn was founded in 2019 with a mission to provide a platform to uplift, promote and remind children of color how unique, divine and magical they truly are. “Our goal from the beginning has been to give girls of color a unicorn that represents them and … [Read more...] about New Kids Brand Afro Unicorn Signs New Licensing Partners
Batman Shopping Online For The Batcave, Thanks To Warner/Amazon Deal
By Gary Symons TLL Editor in Chief Fresh out of batarangs? Need new rockets for the Batmobile? Fret not, Dark Knight; Amazon has you covered. Warner Bros. and DC this week launched products on Everything For Your Batcave found on Amazon, featuring exclusive Batman products and more. The products on Amazon are a part of Warner Bros.’ sweeping global consumer products program, … [Read more...] about Batman Shopping Online For The Batcave, Thanks To Warner/Amazon Deal
Toy Licensing: Spin Master Renews Lucrative Deal With Warner For Batman & DC
The Canadian-based toy company Spin Master announced it has renewed its global licensing deal with Warner Bros. for the Batman and DC franchises. Batman alone is one of the world's leading film and publishing brands, and the entire DC lineup has been one of the top action figure licenses for decades. Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC … [Read more...] about Toy Licensing: Spin Master Renews Lucrative Deal With Warner For Batman & DC
Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888
The rapidly growing licensing agency The Point.1888 has appointed Bethan Garton as its new Chief Commercial Officer. CEO Will Stewart says the company has gone through a leadership restructuring following the launch of two sister companies, Story.1888 and Spotlight.1888, and the signing of 14 new brands. With all that new business activity, Stewart says his own role will … [Read more...] about Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888