By Allison Watkinson TLL Reporter Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
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Toy Licensing: Hasbro Unveils Massive Slate of New Products
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced a large lineup of new content and products across its portfolio to continue its purpose-driven brand blueprint strategy. These products will include categories such as action, gaming, fashion, preschool consumer products and more. Since acquiring Entertainment One in 2020, Hasbro has increased its global … [Read more...] about Toy Licensing: Hasbro Unveils Massive Slate of New Products
Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
By Gary Symons TLL Editor in Chief When the donut chain Tim Horton's signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons, collectively as popular as maple syrup or ice hockey. Now, Restaurant Brands says the licensing collaboration between Tim Horton's and Justin Bieber boosted sales by … [Read more...] about Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
By Allison Watkinson TLL Reporter Online therapy provider PresenceLearning has partnered with Hasbro to bring popular licensed characters and games to its platform. Through this partnership speech-language pathologists, occupational therapists, and other mental health professionals will be able to use the exclusive digital adaptations to enhance their online therapy … [Read more...] about Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
Music Licensing: Epic Rights to Rep Aerosmith’s Brand
By Allison Watkinson TLL Reporter The bestselling hard-rock band Aerosmith has signed with Epic Rights as its brand licensing management agency. A subsidiary of Universal Music Group, Epic Rights is a branding, merchandising, and artist’s services company that offers retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, merch bundles, and more. With … [Read more...] about Music Licensing: Epic Rights to Rep Aerosmith’s Brand
Collegiate Sports Management Inks Sports Licensing Deal With BrandR
By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Zach Horwitz Sentenced For $230 Million Fraud Based On False Claims of Licensing Deals With Netflix and HBO Max By Gary Symons TLL Editor in Chief For most of his adult life, 35-year-old Zachary Horwitz (aka Zach Avery) was an actor in a number of low-budget horror flicks. But his big role came when he starred as the central character in an equally terrifying, $230 million … [Read more...] about Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Iconix Brand Group Consolidates Ownership of Subsidiaries
By Gary Symons TLL Editor in Chief The brand management company Iconix Brand Group has completed its acquisition of the remaining interests in its regional subsidiaries Those include Iconix MENA Limited, Iconix Europe LLC and Iconix SE Asia. The move comes after a troubled period for the global branding and licensing company, which has over 1,100 licenses with leading retailers … [Read more...] about Iconix Brand Group Consolidates Ownership of Subsidiaries
Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
By Allison Watkinson TLL Reporter WildBrain CPLG is partnering with Moose Toys to handle the representation and planned line extensions of the company’s hit brand, Magic Mixies Magic Cauldron. Under its dedicated North America office, WildBrain will represent Magic Mixies in Canada and the U.S. to build a cross-category merchandise line targeting children aged 5-8 years … [Read more...] about Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse