The toy and licensing company Jazwares announced that Jeremy Padawer joins the C-suite as the company's first Chief Brand Officer, effective immediately. As well, Jazwares revealed three other key promotions in the fast-growing company, elevating Herb Mitschele to Executive Vice President of Global Sales and Planning, Guy Thomas to Senior Vice President of U.S. Sales, and … [Read more...] about Who’s News: Jazwares Appoints Its First Chief Brand Officer
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Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
Godiva Expands Licensing With Four New Sweet Deals
Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in Brussels in 1926 by Belgian chocolatier Pierre Draps. Today the legendary chocolatier is privately held by Yildiz Holding, and is committed to … [Read more...] about Godiva Expands Licensing With Four New Sweet Deals
Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent company. In doing so, Hasbro clearly saw the logic of choosing someone with a track record of generating revenues, as Wizards has been the fastest growing segment at Hasbro for years. Cocks … [Read more...] about Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Toy Fair Going Ahead Despite Omicron Outbreak In UK
By Allison Watkinson TLL Reporter The British Toy and Hobby Association has confirmed that the licensing trade show, Olympia Toy Fair 2022, will be going ahead as planned. It will be taking place from Jan. 25 to 27, barring any sudden changes in government safety regulations. The Toy Fair is known as the UK’s largest game and hobby event. In 2020, the Toy Fair featured 260 … [Read more...] about Toy Fair Going Ahead Despite Omicron Outbreak In UK
Toy Licensing: Fun In Motion Toys Brings Andy Moberg On Board
Licensing veteran Andy Moberg has been hired to lead sales at award-winning company Fun In Motion Toys. Fun In Motion Toys is the creator of Shashibo and other fidget toys such as Spinballs, Mozi, and Wandini. Shashibo is a three-time Toy Of The Year Award finalist. Moberg has joined this company as Vice President of Sales & Marketing. “Andy brings a great combination of … [Read more...] about Toy Licensing: Fun In Motion Toys Brings Andy Moberg On Board
Licensing Management: Nissan Announces Global Partnership With Brainbase
By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships. The software brings together all the features required to run a global licensing business. Brainbase is known for its … [Read more...] about Licensing Management: Nissan Announces Global Partnership With Brainbase
North Face x Gucci Tops For Fashion Collaborations In 2021
By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it's a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales (lovethesales.com) has done the research, and has compiled those fashion collaborations that resulted in the most demand or online searches. According to Love The Sales, the … [Read more...] about North Face x Gucci Tops For Fashion Collaborations In 2021
Brand Licensing: Flynn Collective and Clean Mama Partner Up
Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama. Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning and organization brand. In 2015, the company launched a branded line of natural cleaning products. “It’s an exciting time in the cleaning … [Read more...] about Brand Licensing: Flynn Collective and Clean Mama Partner Up