By Allison Watkinson TLL Reporter The RHS has partnered with Crane Garden Buildings to develop a collection of licensed outdoor structures that will start with an RHS Cube studio. Inspired by the RHS Hilltop horticultural science centre, the licensed RHS Cube will offer customers a fully-insulated space that can be personalized to suit their needs and … [Read more...] about RHS and Crane Grow Garden Building Partnership
Open Content
Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
By Allison Watkinson TLL Reporter Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC. "My love for candles has always been rooted in their ability to transform a space and evoke emotion," said Elton John. "Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I'm thrilled … [Read more...] about Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
TLL Staff Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures. This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line. The inaugural wave includes four team-inspired characters: Dallas Cowboys’ … [Read more...] about Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Brand Liaison Named Bench’s Representative Across LatAm and the US
By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
Arcos Teams Up with José Andrés for Kitchen Knife Collection
By Allison Watkinson TLL Reporter The Arcos cutlery brand has partnered with chef José Andrés to introduce a co-branded knife set called the José Andrés by Arcos collection. The collaborative collection includes five professional-grade kitchen knives that can be used by both culinary experts and at-home cooks. Each knife is precision-forged from Arcos' exclusive NITRUM … [Read more...] about Arcos Teams Up with José Andrés for Kitchen Knife Collection
Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Kung Fu Panda Joins Forces with Ragnarok Online
By Allison Watkinson TLL Reporter Gravity Interactive and UP&E have launched a licensed Kung Fu Panda integration within the developer's Ragnarok Online video game. The in-game collaboration brings licensed characters, cosmetics and items from DreamWorks Animation's Kung Fu Panda film series to Ragnarok Online's multi-player world, Prontera. Running from April 15 to May … [Read more...] about Kung Fu Panda Joins Forces with Ragnarok Online