The Licensing Letter

Open Content

Energizer and Jeep Partner on Rugged New Lighting Collection

By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection

Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships

TLL Staff Kartoon Studios, Inc. just announced a major expansion of its Stan Lee consumer products portfolio this week, unveiling a series of new licensing deals and brand activations. The late comic creator and founder of Marvel Comics remains an enduring cultural icon, particularly as he appeared in all Marvel movies up until the time of his passing. Kartoon Studios says … [Read more...] about Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships

SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign

By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign

Chordal Expands Music Rights Platform with Wave of New Partnerships

By Gary Symons TLL Editor in Chief Chordal, a music rights technology company specializing in sync licensing, has announced a new slate of partners joining its platform. The list of new partners joining Chordal include Nettwerk Music Group, Marathon Artists, Futures, Neon Gold, Avenue A, Anara Publishing, Mesh, DEEWEE, Involved Publishing, Maktub, EPM Music, Lo Fi Music, and … [Read more...] about Chordal Expands Music Rights Platform with Wave of New Partnerships

Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia

By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia

Surge Brands Appointed Global Agent for Stuffed Puffs 

By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive worldwide licensing agent for the filled marshmallow company, Stuffed Puffs. Under the terms of the representation partnership, Surge Brands will develop a comprehensive licensing program for the confectionary brand. The agency will be seeking new Stuffed Puffs licensing partnerships … [Read more...] about Surge Brands Appointed Global Agent for Stuffed Puffs 

Who’s News: Josh Simon Appointed as Funko’s New CEO

By Allison Watkinson TLL Reporter Funko's board of directors has appointed Josh Simon to serve as the company's new chief executive officer and member of the board. Effective September 1, 2025, Simon will officially succeed Funko's interim CEO, Mike Lunsford. “I am honored to join the team at Funko, an iconic company with a huge fan base that I admire and respect," … [Read more...] about Who’s News: Josh Simon Appointed as Funko’s New CEO

Kahlúa and Dunkin’ Stir Up Licensed Liqueur

By Allison Watkinson TLL Reporter Kahlúa has partnered with Dunkin' to introduce a co-branded beverage called Kahlúa Dunkin' Caramel Swirl Cream Liqueur. The collaborative product will be the latest addition to the Kahlúa brand's permanent collection of crafted liqueurs. "Kahlúa is famous for great-tasting Espresso Martinis and now we're stirring up everyday occasions with … [Read more...] about Kahlúa and Dunkin’ Stir Up Licensed Liqueur