The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to … [Read more...] about Project Makeover and Queer Eye Team Up on Mobile App
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Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director
Insight Editions has promoted Vicki Jaeger to Vice President, Editorial Director, at Insight Editions and Insight Kids. “In her 16-month tenure at Insight Editions, Vicki has tackled a variety of challenges while growing our editorial team," said Raoul Goff, Founder and President of Insight Editions. "I appreciate her commitment to improving communication and process within … [Read more...] about Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director
Who’s News: Hasbro Announces Two Additions to C-Suite
By Allison Watkinson TLL Reporter Hasbro has announced two new promotions in the company's C-suite as it grapples with supply chain issues. Shane Azzi will join the company as Chief Global Supply Chain Officer and Matt Austin will assume the position of Chief Commercial Officer. Both Azzi and Austin will report to Eric Nyman, Hasbro’s President and Chief Operating … [Read more...] about Who’s News: Hasbro Announces Two Additions to C-Suite
Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
Toy Licensing: Mattel Sends Barbie To The International Space Station
One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in … [Read more...] about Toy Licensing: Mattel Sends Barbie To The International Space Station
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Licensing Expo Keynote To Focus On Experiential Entertainment
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion