By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry
Open Content
Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
By Allison Watkinson TLL Reporter Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
By Allison Watkinson TLL Reporter Online therapy provider PresenceLearning has partnered with Hasbro to bring popular licensed characters and games to its platform. Through this partnership speech-language pathologists, occupational therapists, and other mental health professionals will be able to use the exclusive digital adaptations to enhance their online therapy … [Read more...] about Toy Licensing: Hasbro’s Mr. Potato Head Goes Into Therapy
Music Licensing: Epic Rights to Rep Aerosmith’s Brand
By Allison Watkinson TLL Reporter The bestselling hard-rock band Aerosmith has signed with Epic Rights as its brand licensing management agency. A subsidiary of Universal Music Group, Epic Rights is a branding, merchandising, and artist’s services company that offers retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, merch bundles, and more. With … [Read more...] about Music Licensing: Epic Rights to Rep Aerosmith’s Brand
Collegiate Sports Management Inks Sports Licensing Deal With BrandR
By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Zach Horwitz Sentenced For $230 Million Fraud Based On False Claims of Licensing Deals With Netflix and HBO Max By Gary Symons TLL Editor in Chief For most of his adult life, 35-year-old Zachary Horwitz (aka Zach Avery) was an actor in a number of low-budget horror flicks. But his big role came when he starred as the central character in an equally terrifying, $230 million … [Read more...] about Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme
Iconix Brand Group Consolidates Ownership of Subsidiaries
By Gary Symons TLL Editor in Chief The brand management company Iconix Brand Group has completed its acquisition of the remaining interests in its regional subsidiaries Those include Iconix MENA Limited, Iconix Europe LLC and Iconix SE Asia. The move comes after a troubled period for the global branding and licensing company, which has over 1,100 licenses with leading retailers … [Read more...] about Iconix Brand Group Consolidates Ownership of Subsidiaries
Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
By Allison Watkinson TLL Reporter WildBrain CPLG is partnering with Moose Toys to handle the representation and planned line extensions of the company’s hit brand, Magic Mixies Magic Cauldron. Under its dedicated North America office, WildBrain will represent Magic Mixies in Canada and the U.S. to build a cross-category merchandise line targeting children aged 5-8 years … [Read more...] about Toy Licensing: WildBrain To Cast Its Licensing Spells On Magic Mixies
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse
Melisa Fuhr To Head ZAG Expansion In New Argentina Office
By Allison Watkinson TLL Reporter The animation studio ZAG has established its first office in Argentina to spearhead merchandising and licensing activities in the region. The Buenos Aires office will focus primarily on Argentina, Bolivia, Paraguay and Uruguay for the company's portfolio of ZAG Heroez brands. This portfolio includes the worldwide hit "Miraculous - Tales of … [Read more...] about Melisa Fuhr To Head ZAG Expansion In New Argentina Office