The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their own virtual worlds and environments, is considered by many to be the world's best-selling video game of all time. Now, fans in Australia are seeing the … [Read more...] about Minecraft Gets Physical With Scavenger Hunt
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Sesame Street Joins Blank Slate Art Platform
Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these … [Read more...] about Sesame Street Joins Blank Slate Art Platform
ViacomCBS Appoints Licensing Head for China
ViacomCBS Consumer Products (VCP) has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, Senior Vice President of International Licensing. Claire O’Connor, the company's previous Vice President, Consumer Products & Retail Marketing for the Asia Pacific region, will exit the business. As Vice … [Read more...] about ViacomCBS Appoints Licensing Head for China
Crunchyroll Going Strong With Anime Licensing
The specialty anime streaming service Crunchyroll is on a licensing tear this year, as its subscriber base has continued to surge and a key acquisition deal in the works. "Crunchyroll is wrapping the first quarter of the new year with a full slate of licensing deals for a variety of anime series across categories including the smash-hit action series Jujutsu Kaisen, which was … [Read more...] about Crunchyroll Going Strong With Anime Licensing
Box Office Sluggish for Raya and the Last Dragon
In yet another sign of the challenges ahead for cinema in 2021, the Disney blockbuster release Raya and the Last Dragon showed sluggish box office results in its first weekend in theaters. The film, produced by the same Walt Disney Animation team that put out Moana, would normally have been expected to be a tentpole event for the company, but Raya opened over the weekend with a … [Read more...] about Box Office Sluggish for Raya and the Last Dragon
Big Bad Boo Hires VP as ‘Head Do-Gooder’
Big Bad Boo Studios, despite its name, is an animation company that wants to do good in the world, and how better to do that than to hire a Vice President in charge of doing good things? With that in mind, BBB has hired a new Vice President, Nikki Whaites, to head its international development team from her base in Toronto, Canada. Whaites was formerly the head of international … [Read more...] about Big Bad Boo Hires VP as ‘Head Do-Gooder’
The NBA Warms Up To Canada Goose
The internationally renowned outer wear company Canada Goose has announced a multi-year partnership to become the outerwear partners with the National Basketball Association. As part of the agreement, Canada Goose will develop exclusive designs for both players and fans every year, in a collaboration with the LA-based brand RHUDE. Canada Goose has announced a multi-year … [Read more...] about The NBA Warms Up To Canada Goose
SpongeBob’s Patrick Star Gets His Own Show
The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob's … [Read more...] about SpongeBob’s Patrick Star Gets His Own Show
Walmart Names Moose Toys ‘Supplier of the Year’
The Australian-based company Moose Toys has been named the Toy Supplier of the Year by global retail giant Walmart, during its seventh annual Supplier Growth Forum, held virtually on March 3. "It is truly an honor to be recognized with this award by Walmart, who continue to be one of our most valued global partners," said Glenn Abell, president of Moose Toys USA. "Moose first … [Read more...] about Walmart Names Moose Toys ‘Supplier of the Year’
Cardi B Releases Doll, Then Deactivates Her Twitter Account
By Gary Symons TLL Editor in Chief The famous and sometimes infamous rapper Cardi B has released her own limited edition fashion doll, and within three minutes the doll had sold out, and Cardi B deactivated her Twitter account after a spat with fans. The release of the Cardi B doll was timed to coincide with Women's History Month, and was put out through the newly formed … [Read more...] about Cardi B Releases Doll, Then Deactivates Her Twitter Account