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Roblox Releasing New Game With YouTube Child Star Ryan Kaji

The Roblox Studio, makers of the world’s largest ‘user-created’ video games, is launching a new property created by the world’s most popular YouTube star, Ryan Kaji.  Kaji is the young star of Ryan’s World, formerly known as Ryan ToysReview, who got his start as a young child doing toy unboxing videos with his dad, and expanded the program to include more educational videos on … [Read more...] about Roblox Releasing New Game With YouTube Child Star Ryan Kaji

Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

King Features is celebrating the 40th anniversary of the cult classic film Flash Gordon by engaging retro-nostalgia experts Plastic Meatball for a multi-year licensing agreement across multiple product categories.  Plastic Meatball is kicking off the program with a retro-style family board game, but the deal encompasses a wide swath of consumer products categories, including … [Read more...] about Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Virtually no one in Mexico or of Mexican descent doesn't know Lotería, an iconic Mexican card game that has been on the market for more than a century. This week Lotería has continued to grow its hot licensing program with a new collection of hair and beauty products in partnership with popular brand Suavecito. Brokered by the licensing agency Pacific Swell Brands, this timely … [Read more...] about Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Babar Gets New Duds in Deal With Rowing Blazers

The world's most popular elephant character, Babar, will now have his own line of apparel and accessories through New York clothing brand and retailer Rowing Blazers. The agreement was made with international kid's show producer Nelvana and The Clifford Ross Company, which has owned the rights since 1986. The collaboration, launched globally on Rowing Blazers’ website on Dec. … [Read more...] about Babar Gets New Duds in Deal With Rowing Blazers

License Factory Scores Sweet Deal With Crayola

The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License Factory says Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking … [Read more...] about License Factory Scores Sweet Deal With Crayola

Special Report: Warner Bros. May Kill the Movie Theater With Plan to Stream First Run Movies

By Gary Symons, TLL Editor in Chief Glaring headlines involving media conglomerate Warner Bros. signal a dramatic shift in the way the entertainment business is run and how the public will in the very near future consume first run movies. The news appeared in virtually every news outlet in the world, and the headline in the industry publication Hollywood Reporter blared, … [Read more...] about Special Report: Warner Bros. May Kill the Movie Theater With Plan to Stream First Run Movies

EB’s Got Game, With New Line of Xbox Branded Merch

Australian video game retailer EB Games is celebrating the release of the new Xbox Series X and Xbox Series S consoles with the release of specially designed Xbox branded merchandise. EB Games stores across Australia are featuring an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories including wallets, caps, travel mugs, drink … [Read more...] about EB’s Got Game, With New Line of Xbox Branded Merch

Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal

There probably hasn't been a food product this good for reading and spelling skills since the invention of alphabet soup! Cereal maker General Mills has partnered with Sesame Workshop to release two new brands of cereal under the Sesame Street brand. The new cereal will begin to appear on store shelves in January and features two varieties: berry flavor with number-shaped … [Read more...] about Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal