By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Premium Members
Who’s News: NHLPA Names Three New Players to Executive Team
By Allison Watkinson TLL Reporter The NHL Players’ Association has announced the addition of Steve Scebelo, Stephanie Maniago and Kyle Okposo to new executive roles within the organization. These new appointments at the NHLPA name Steve Scebelo as its new chief commercial officer, Stephanie Maniago as manager of communications and media relations and Kyle Okposo as its … [Read more...] about Who’s News: NHLPA Names Three New Players to Executive Team
Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
By Allison Watkinson TLL Reporter Beanstalk has secured an international representation partnership with NEXT to expand its Cath Kidston brand into new licensed categories. Owned by the NEXT retail company, Cath Kidston is a British lifestyle brand that is known for its nostalgic hand-painted prints and vintage-inspired floral patterns. Through the partnership, … [Read more...] about Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Current TLL Magazine Issue – Flip Book
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel
IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
By Allison Watkinson TLL Reporter Disguise has signed a global, multi-year agreement with SEGA of America to gain the sole licensing rights for Sonic the Hedgehog costumes. A subsidiary of JAKKS Pacific, Disguise is a licensed costume design company that offers an extensive portfolio of products through its growing network of global distribution partners. This new … [Read more...] about Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
By Gary Symons TLL Editor in Chief It's a tough time for brands who depend on their customers' steadfast loyalty to keep the revenue flowing. Two major trends have erupted over the past four years that are straining the relationship of trust and loyalty between brands and their followers. And both of those trends are coming to a head this year. One of them is a … [Read more...] about Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
Mattel and WWE Renew Global Licensing Partnership
By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership