By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
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Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
By Gary Symons TLL Editor in Chief The country of Taiwan is actively working to increase its role in the global licensing industry, including its first-ever showing at the Bologna Licensing Trade Fair/Kids (BLTF/K). As the Bologna Children’s Book Fair (BCBF) continues to evolve into a cross-sector rights hub, Taiwan is leveraging the event to introduce its own various … [Read more...] about Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media
By Gary Symons TLL Editor in Chief If you thought artificial intelligence posed a threat to your intellectual property before, you ain’t seen nothin’ yet. The AI model Grok, released by the Elon Musk-owned developer xAI, has already raised new concerns over copyright infringement since the Grok 2 update was released in August last year. Unlike other AI chatbots that … [Read more...] about Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media
Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster
TLL Staff The global music agency Wasserman Music hired five key executives this month to further expand its client service offerings worldwide. Vince Amoroso joins Wasserman Music as SVP, Artist Services, Sharmaine Akhigbe joins as VP, Brand Partnerships, Karina Gonzalez joins as VP, Festivals, Georgia McGurk joins as VP, Event Strategy & Hospitality, and Yasi Agahnia … [Read more...] about Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster
Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Disney and BBC Studios Announce Animated Bluey Film
By Allison Watkinson TLL Reporter BBC Studios has partnered with The Walt Disney Company to develop an animated feature film for the Bluey entertainment franchise. “We are incredibly excited to take Bluey to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world," said BBC Studios CEO, Tom Fussell. "It has been such a … [Read more...] about Disney and BBC Studios Announce Animated Bluey Film
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
Licensing Roundup: All the Deals Fit to Print For October
Deals We're Following: Strawberry Shortcake x Crazy Aaron, Vlasic Pickle Balls, Stranger Things Jewellery, Light Fund Charity Submissions, Atari's New Retro Collectibles, Game Inventors' Conference, Dragon Ball Action Figures By TLL Staff Crazy Aaron Introduces First-Ever SCENTsory putty, with Strawberry Shortcake If you’re looking for a fun, nostalgic, and sensory-driven … [Read more...] about Licensing Roundup: All the Deals Fit to Print For October
Electronic Arts Using Team Data to Upgrade EA Sports FC 25
By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25
Cloudco Announces Wave of Partnerships and Promotions
By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions