The Licensing Letter

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#1 TikTok Star Charli D’Amelio and Family Get Hulu Series

Charli D'Amelio must have one of the fastest arcs to stardom of all time, rocketing to 100 million followers as the top TikTok user, and now getting a series on Hulu with her sister Dixie (also a TikTok star of note), and their parents Heidi and Marc. “The D’Amelio Show” will air on Hulu in 2021 as an eight-episode docuseries that follows “the first family of TikTok” as they … [Read more...] about #1 TikTok Star Charli D’Amelio and Family Get Hulu Series

Spotify Crowns Its Year With Royal Podcast Deal

By Gary Symons TLL Editor in Chief Photo by Mark Jones The audio streaming leader Spotify has literally placed a crown on the year 2020, as its burgeoning podcast business signed a multi-year partnership with Prince Harry and Meghan Markle, the Duke and Duchess of Sussex.  The royal couple recently formed Archewell Audio, and that company will now produce regular podcasts … [Read more...] about Spotify Crowns Its Year With Royal Podcast Deal

Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in … [Read more...] about Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Recording artist and producer Jay-Z is getting into the book publishing business, and in a big way, thanks to a deal with Random House. The publishing giant announced this week the launch of a new publishing imprint with Roc Nation, the entertainment company founded by Shawn “JAY-Z” Carter. Called Roc Lit 101, the imprint will be devoted to publishing books at "... the dynamic … [Read more...] about Jay-Z’s Roc Nation Gets Into Book Biz With Random House

Shell Hires Beanstalk As Global Licensing Agent

Beanstalk scored a major new client, becoming the licensing agency for Shell, one of the world's largest energy and petrochemical companies, operating in 70 countries and boasting 80,000 employees worldwide. Beanstalk announced this week its partnership with Shell to extend the company's brand into a range of consumer products and services. The program will look to leverage … [Read more...] about Shell Hires Beanstalk As Global Licensing Agent

Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over … [Read more...] about Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

Who’s News Roundup: Week of Dec. 9

Bad Robot Tags Veteran Developer Michael Booth for New Video Game Studio The accomplished Bad Robot studio made a serious move this week, launching a video game division-Bad Robot Games—that will be guided by newly hired industry veteran Michael Booth as its General Manager and CEO Anna Sweet. Bad Robot, founded and led by renowned producer JJ Abrams, will now partner its … [Read more...] about Who’s News Roundup: Week of Dec. 9

Hasbro Celebrates 85 Years of Monopoly With Slate of Licensing Deals

Hasbro is celebrating the 85th anniversary of Monopoly with new consumer products set to hit shelves and online in time for the holidays. Monopoly is a family-favorite game brand enjoyed by more than one billion players in 114 countries across the globe. The celebration of Monopoly’s 85th anniversary kicked off earlier this year with the announcement of a range of … [Read more...] about Hasbro Celebrates 85 Years of Monopoly With Slate of Licensing Deals

Fanatics Acquires WinCraft as Founder Retires

Sports licensing giant Fanatics has acquired WinCraft, the industry's largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes … [Read more...] about Fanatics Acquires WinCraft as Founder Retires