US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty
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Hasbro is All In on Streaming to Help Drive Sales
Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September … [Read more...] about Hasbro is All In on Streaming to Help Drive Sales
Busy Day as EA Inks Deals with UFC and the NHL
Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms. The NHL and the NHL Players Association (NHLPA) announced the renewal for EA Sports NHL on Nov. 5, building on the momentum for the franchise. “We are thrilled … [Read more...] about Busy Day as EA Inks Deals with UFC and the NHL
Holly Hobbie Series Lands on Disney Channel in Latin America
Nov. 5, 2020 Latin American sales specialist Spiral International has secured a pan-regional deal with Disney Channel Latin America for the live action series, Holly Hobbie. The new music-driven series is produced by Aircraft Pictures and Holly Hobbie brand owner Cloudco Entertainment in association with Wexworks Media and includes two seasons of 10 episodes each. First … [Read more...] about Holly Hobbie Series Lands on Disney Channel in Latin America
Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
If you’re a DC Comics fan anxiously awaiting the release of the controversial ‘Snyder Cut’ of Justice League, then you’re likely aware the first epic trailer has been pulled from YouTube and other video or streaming services … and it appears a licensing wrangle serves as the super villain in the plot. While there’s been no official explanation, it appears the trailer was … [Read more...] about Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
TikTok Inks Critical Licensing Deal with Sony Music
Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates. TikTok announced this week it has reached a new agreement with Sony Music Entertainment that allows its millions of users to use songs from SME’s vast roster of global music superstars, as well as its many emerging artists. "We are thrilled to enter … [Read more...] about TikTok Inks Critical Licensing Deal with Sony Music
Canadian Bill Could Change the Game for Streaming Services
By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees. The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services
Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content pipeline to include short and long-form content that will be produced and sold to third parties, as well as to ViacomCBS brands and … [Read more...] about Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
The Week in Licensing Deals
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals