Contact the editor at karina@plainlanguagemedia.com and sales at jen@plainlanguagemedia.com You're a licensing executive: Negotiate like one. TLL is currently updating the only industry-specific source of salary, bonus, and data. Reserve your 2019 edition of TLL's 2019 Compensation Report today and get last year's report emailed to you for just $47 more—email or call Jen at … [Read more...] about Average Salary Drops $10K; Gap Between Europeans and Americans Widens
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Salary Survey: It’s Hard To Ask for a Raise Out There
Contact the editor at karina@plainlanguagemedia.com Almost three-fourths of respondents to TLL's 2019 Salary Survey agree: "It's hard to ask for more compensation." At the same time, 42% are not satisfied with their current level of comp, and 49% say they don't get enough support to do their jobs properly. The most commonly cited reason? Bureaucracy and inertia. Simply put, … [Read more...] about Salary Survey: It’s Hard To Ask for a Raise Out There
About TLL’s 2019 Compensation Report & TLL’s 2019 Salary Survey
Contact the editor at karina@plainlanguagemedia.com and sales at jen@plainlanguagemedia.com You're a licensing executive: Negotiate like one. TLL is currently updating the only industry-specific source of salary, bonus, and data. Reserve your 2019 edition of TLL's 2019 Compensation Report today and get last year's report emailed to you for just $47 more—email or call Jen at … [Read more...] about About TLL’s 2019 Compensation Report & TLL’s 2019 Salary Survey
Read Before Using: $100 MM List Definitions & Methology
Before diving into the top $100 million entertainment/character brands list and its connected analysis, take a moment to consider TLL's methodology. The list reflects the top properties by licensed retail sales in the U.S./Canada only and excludes top-performing global properties that may have $100 million or higher in sales internationally. Note, as well, the difference … [Read more...] about Read Before Using: $100 MM List Definitions & Methology
Coming Up With a Number
One of the most common questions The Licensing Letter receives is about our numbers: Where do they come from? And how accurate are they? First, it is important to note that it is practically impossible to state with absolute certainty the precise amount of licensed retail sales in any given year and/or territory. That being said, TLL works to ensure that growth rates and … [Read more...] about Coming Up With a Number
Average Pay for Licensing Execs Down by $9K
Licensing professionals are experienced, happy with their jobs, and prepared to put in the hours, according to The Licensing Letter’s 2018 Salary Survey. We will have this year's TLL's 2018 Compensation Report, which features more in-depth breakdowns, available at Licensing Expo next month—contact Jen for more information. Over half of respondents (61%) have been involved in … [Read more...] about Average Pay for Licensing Execs Down by $9K
TLL’s Guide to Entertainment/Character-based Properties
Feature films, cartoon characters, and television programs are the basis of the bulk of Entertainment/Character licensing. A few properties, such as Hello Kitty and It’s Happy Bunny, which have no antecedent in any medium (they were created for merchandise), are also included here because they are treated much as “traditional” character licenses (rather than, say, like an art … [Read more...] about TLL’s Guide to Entertainment/Character-based Properties
TLL’s Guide to Collegiate-based Properties
College and university programs are driven largely by team sports, but also feature products to appeal to general school supporters, including alumni and current students. Click to view Retail Sales of Licensed Merchandise, Based on Collegiate Properties. Representative properties: Harvard, Oxford University, Notre Dame, Ohio State, University of Miami, University of … [Read more...] about TLL’s Guide to Collegiate-based Properties
TLL’s Guide to Product Categories
Product categories are based on the predominant way in which merchandise is classified by retailers and, by extension, licensors, manufacturers, and others in the business. Many products could fall within more than one classification. For example, plush could be considered either “Toys” or “Gifts/Novelties,” clocks could be “Housewares” or “Gifts/Novelties” or “Electronics,” … [Read more...] about TLL’s Guide to Product Categories
TLL’s Guide to Video Game/Interactive/Online-based Properties
This sector includes videogames and videogame-based characters; online-originated properties such as virtual worlds, YouTube videos, blogs, webisodic series, Pinterest, Vine, Snapchat, Instagram, and other social media accounts, texting emoticons, and e-mail greeting cards; mobile apps; and other digital properties. In some cases, such as Pokémon, the licensing is split between … [Read more...] about TLL’s Guide to Video Game/Interactive/Online-based Properties