The Licensing Letter

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Dim Mak Teams Up On Anime Fashion Line Based on Bleach

Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original art from the iconic series Bleach. Tite Kubo’s long-running fantasy-adventure Bleach is one of the world's most popular and influential anime series, and is known as … [Read more...] about Dim Mak Teams Up On Anime Fashion Line Based on Bleach

Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection

Rowing Blazers and FILA have teamed up with kids' entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those … [Read more...] about Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection

Kristen Gray Promoted to Lead Konami Cross Media

Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media

Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook

By Gary Symons TLL Editor in Chief Facebook is getting into the smart glasses business in a big way, partnering with the premiere shades company Ray-Ban to release a line called Stories. The release of the stylish line of smart glasses is part of Facebook's plan to become even more present in people's lives than it is already. Facebook will be with you on your smart phone, on … [Read more...] about Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook

Gabrielle Sims to Head Hasbro’s Softlines Division in UK

Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro's consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be adding such strong talent to our team," said Sally Carnota, the category licensing director at Hasbro UK and Ireland. " Gabrielle’s exceptional creativity and … [Read more...] about Gabrielle Sims to Head Hasbro’s Softlines Division in UK

CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions

The Point.1888 Signs 66 New Licensees For CoComelon

The popular children's show CoComelon continues to soar in popularity, as licensing agent The Point.1888 announced it has secured an additional 66 licensees across EMEA for the brand. CoComelon was developed by Moonbug Entertainment Ltd.  and its popularity has exploded globally both in terms of viewership and its desirability as a licensing property. “With Moonbug’s CoComelon … [Read more...] about The Point.1888 Signs 66 New Licensees For CoComelon

Kids Can ‘Bee’ Fashionable With hummel Collection

Studio 100 Media has signed a Maya the Bee fashion collaboration with well-known Danish sports brand hummel for the German-speaking territories, the Nordics and France. The collaboration makes sense in more ways than one, said hummel CEO Allan Vad Nielsen, as the word 'hummel' means  'bumblebee' in German. “For the very first time, two bees are coming together in perfect … [Read more...] about Kids Can ‘Bee’ Fashionable With hummel Collection

WildBrain CPLG Expanding Into India

Neesha Krishna promoted to Managing Director of MENA and South Asia to lead new India strategy; Mangesh Hande appointed as Commercial Director for India WildBrain CPLG is further expanding its global footprint with the launch of a dedicated office in India. The new local strategy will be led by WildBrain CPLG’s Neesha Krishna (pictured above), who has been promoted to … [Read more...] about WildBrain CPLG Expanding Into India