The Licensing Letter

Recent Headlines

New Agents Appointed For Odd Squad and Dino Dana

On the heels of Licensing Expo this month, leading global kids’ entertainment company Sinking Ship Entertainment says it has partnered with four international licensing agents to expand the consumer products offerings for its Emmy Award-winning hit series, Odd Squad and Dino Dana. Odd Squad’s licensing programs will now be managed by Fryday Brands Limited in the UK and WP … [Read more...] about New Agents Appointed For Odd Squad and Dino Dana

One Animation Announces Two Key Hires

The award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager. Both will be based in One Animation’s Singapore office. “We’re committed to … [Read more...] about One Animation Announces Two Key Hires

Study Says Purell Was The Pandemic’s Top Brand

According to an upcoming study by MBLM, America's fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building what the company calls Brand Intimacy between brands and consumers. The company has conducted a study this year, the Brand Intimacy COVID Study that examines how … [Read more...] about Study Says Purell Was The Pandemic’s Top Brand

Magic: The Gathering Crossovers With Fortnite and Street Fighter

Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter

Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams

Licensing Expo Returns To Vegas For In-Person Conference

It's been a long time since people in the licensing industry have been able to meet in person at a conference or trade show, but that changes in May next year. Licensing Expo  today announced America's largest licensing event will return in-person to Mandalay Bay in Las Vegas in 2022. Produced in partnership with the industry trade association Licensing International, the … [Read more...] about Licensing Expo Returns To Vegas For In-Person Conference

ESPN In Talks For $3 Billion Sports Betting Deal

The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal