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New Licensees Flock To Dr. Seuss Classics


Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss classics.

Licensing agency WildBrain says it is further extending the already robust licensing programs for three books controlled by Dr. Seuss Enterprises, including The Cat in the Hat, How the Grinch Stole Christmas! and Green Eggs and Ham.

The activations will include new cross-category licensees in the UK, and build on new deals for consumer products programs previously assembled by WildBrain CPLG for Dr. Seuss’s top properties across EMEA.

“The iconic brands of the Dr. Seuss portfolio continue to celebrate enduring popularity among consumers, licensees and retailers alike,” said John Taylor, Wildbrain’s VP for Northern Europe and Managing Director for UK and France. “We’ve already established significant licensing partnerships for Dr. Seuss across Europe and these latest wave of deals will offer fans in the UK even more unique products across a compelling array of categories, such as health & beauty and kitchenware.”

WildBrain has secured new UK licensees for How the Grinch Stole Christmas!, including Brand Alliance for adult apparel and accessories, Solent Brands for a ‘bag for life’, H&A for health and beauty items, and Fizz Creations for gifting and kitchenware.

Additionally, Beautiful Games will introduce wall stickers and decals for various Dr. Seuss titles.

In further UK deals, Brand International is on board for How The Grinch Stole Christmas! footwear and accessories, as well as nightwear for The Cat in the Hat and Green Eggs and Ham.

Stor is creating a line of How the Grinch Stole Christmas! kitchenware. The new ranges will roll out from Autumn/Winter 2021, with the How the Grinch Stole Christmas! lines being available for the festive 2021 season.

“We’re very happy with our partners continued success in the UK, making the Grinch a best-selling character at retail each year,” Susan Brandt, President of Dr. Seuss Enterprises said. “It’s also exciting to see new and existing partners expanding our product categories for Green Eggs and Ham and The Cat in the Hat, two properties that continue to make Dr. Seuss the number one licensed children’s book brand in the US.”

Dr. Seuss To Unveil Licensing Extravaganza