By Gary Symons TLL Editor in Chief The Entertainment and Character sector drives more sales of licensed products and services than any other, so the characters you see depicted form a critical part of the licensing mix. According to recent research, however, both the entertainment and licensing industries are missing out on sales due to a lack of diversity in the mix … [Read more...] about Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
Recent Headlines
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Poetic Brands Announces Le Mans x Steve McQueen Apparel
By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
ITV Named Licensing Representative for The Masked Singer UK
By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK
Swizzels and Emma Bridgewater Announce Love Hearts Pottery
By Allison Watkinson TLL Reporter Swizzels has partnered with Emma Bridgewater for a licensed pottery collection inspired by the Love Hearts candy brand. Brokered by Blonde Sheep Licensing, the collaborative partnership will offer a range of hand-painted tabletop pottery that feature messages and images from Love Hearts candy. “Love Hearts have always been about … [Read more...] about Swizzels and Emma Bridgewater Announce Love Hearts Pottery
Rocket Licensing To Help Bing Soar With UK Licensing Program
By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program
POC Conference 2025 Set to Showcase an Industry Striving for Change
Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change
USPS and Moonbug Launch Mr. ZIP PreschoolSeries
By Allison Watkinson TLL Reporter The United States Postal Service (USPS) has partnered with Moonbug to launch an animated preschool series based on its Mr. ZIP character IP. Premiering on YouTube Kids in February 2025, the upcoming Mail with Mr. ZIP series will follow the eponymous character and his friends from the USPS as they embark on two-minute adventures each … [Read more...] about USPS and Moonbug Launch Mr. ZIP PreschoolSeries
Tom Gates Names Larkshead Licensing as New Agency
By Gary Symons TLL Editor in Chief TG Entertainment Ltd. has named Larkshead Licensing as the new UK licensing agent for the beloved children’s book and TV brand, Tom Gates. The news of the appointment comes close on the heels of the announcement of a 45-date live stage tour launching in April. Larkshead Licensing, known for its representation of publishing and … [Read more...] about Tom Gates Names Larkshead Licensing as New Agency
Chicken of the Sea and McCormick Launch Flavorful Tuna Packages
By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages