The Licensing Letter

Editorial

Licensing Expo: Everything You Need to Know Before You Go

By Gary Symons & Allison Watkinson The Licensing Expo is the world's largest trade show and conference for the licensing industry, so it comes with a wide selection of great opportunities and equally great challenges. On the bright side, new ideas, deals and educational opportunities for this complex and fascinating industry. On the more challenging side, aching … [Read more...] about Licensing Expo: Everything You Need to Know Before You Go

PBS Kids Unveils Plans For New Children’s Content and Games

By Allison Watkinson  TLL Reporter PBS Kids has released new information on its 2023 summer programming slate for new episodes, films and licensed games. PBS Kids summer content will include new movies for Alma's Way, Molly of Denali, and Ready Jet Go!, and additional episodes for Work It Out Wombats! and Rosie's Rules. PBS Kids will also release three games inspired by … [Read more...] about PBS Kids Unveils Plans For New Children’s Content and Games

Blues Clues is Back With New Episodes and Feature Film

By Allison Watkinson TLL Reporter Nickelodeon is debuting new content for the popular Blue's Clue's children's entertainment franchise. The content includes a brand-new episode called The Case of the Missing Thinking Chair for the Blue’s Clues & You! TV series and the TV debut of the Paramount+ original movie Blue’s Big City Adventure. The Case of the Missing … [Read more...] about Blues Clues is Back With New Episodes and Feature Film

Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

by Gary Symons TLL Editor in Chief If you've played cards, odds are you've held a pack from Bicycle Playing Cards in your hand. Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing. Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand … [Read more...] about Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

Genius Brands Launches Global Licensing Program for Bee and Puppycat

By Allison WatkinsonTLL ReporterGenius Brands International has launched a global consumer products’ program for the Bee and PuppyCat franchise. The Bee and Puppycat program includes new licensing and retail partners across several consumer product categories.Kicking off the retail launch, the specialty retailer Hot Topic recently debuted a collection of Bee and Puppycat … [Read more...] about Genius Brands Launches Global Licensing Program for Bee and Puppycat

Hasbro Named to Civic 50 List for 11th Straight Year

By Allison Watkinson TLL Reporter Hasbro, Inc. has been named as a 2023 honoree of The Civic 50 by the Points of Light nonprofit organization. The company has also been named this year’s Civic 50 Consumer Discretionary Sector Leader. “Companies play a critical role in creating thriving, participatory communities,” said Points of Light CEO, Diane Quest. “Companies like … [Read more...] about Hasbro Named to Civic 50 List for 11th Straight Year

Broad Street Launches ‘The Royalty Report’ Channel on YouTube

Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity