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Editorial

Licensing Law: Court Rules Against Andy Warhol in Landmark Copyright Case

May 18, 2023

Warhol v. Goldsmith Case Also Carries Major Implications for AI-Generated Works By Gary Symons TLL Editor in Chief The US Supreme Court has ruled images of the musician Prince by Andy Warhol violated the copyright of photographer Lynn Goldsmith. The ruling has massive implications for both human artists and for those using artificial intelligence to generate images, videos … [Read more...] about Licensing Law: Court Rules Against Andy Warhol in Landmark Copyright Case

Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

May 17, 2023

By Allison Watkinson TLL Reporter Bandai Namco is bringing the Tamagotchi brand to the 2023 Licensing Expo to expand its consumer products licensing program. Tamagotchi is a virtual-reality pet brand that was originally released as a handheld video game in Japan in 1996 and in the U.S. the following year. Since its initial launch, Bandai Namco has extended the Tamagotchi … [Read more...] about Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

My Little Pony Stampedes Onto Netflix, Adds Toy Line

May 17, 2023

By Allison Watkinson TLL Reporter Hasbro's Entertainment One subsidiary is launching a new animated Netflix special called My Little Pony: Bridlewoodstock. The new special episode follows the Mane 5 characters as they work to recruit artistic talent for a music festival that takes place during Bridlewood’s annual Lumi-Bloom nature event. The special will debut … [Read more...] about My Little Pony Stampedes Onto Netflix, Adds Toy Line

Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

May 17, 2023

By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons

May 16, 2023

By Allison Watkinson TLL Reporter Build-A-Bear Workshop has released its first licensing collaboration with the Dungeons & Dragons entertainment franchise. The recently-released licensed products include a red dragon plush toy and a D&D fan t-shirt that is designed to fit all standard-size Build-A-Bear plush models. The D&D Red Dragon Plush by Build-A-Bear … [Read more...] about Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons

Kubota Tractor Refuels Its Colorful Partnership With Crayola

May 16, 2023

The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola

Wargaming Sets Sail on World of Warships Collab With Naval Museums

May 15, 2023

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums

Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows

May 15, 2023

Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows

Laura Ashley Heads Down Under In Deal With Basford Brands

May 15, 2023

By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands

Bluey’s Live Stage Show Coming To Canada, Eh?

May 15, 2023

By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?

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