By Gary Symons TLL Editor in Chief The family entertainment leader Wildbrain Ltd. has promoted Josh Scherba (pictured at right) to the position of CEO, replacing Eric Ellenbogen. As well, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors. Scherba will take on the role of President and CEO, and … [Read more...] about Who’s News: Wildbrain Names Josh Scherba as New CEO
Editorial
Licensing Expo Offers Expert Advice Through Round Table Sessions
By Allison Watkinson TLL Reporter Licensing International has announced that the 2023 Licensing Expo will offer premium Round Table talks, led by experts in the industry. The lineup includes two days of expert-led Round Table discussions with executives from prominent industry associations and businesses. During the sessions, participants can seek guidance, insights … [Read more...] about Licensing Expo Offers Expert Advice Through Round Table Sessions
Cronus to Rep Animated Series Zuzubaland for CP Licensing
By Allison Watkinson TLL Reporter Cronus Global has been appointed to represent the Brazilian animated series Zuzubaland for consumer products licensing across the U.S. Cronus Global is an international brand licensing agency that specializes in developing and implementing consumer product programs. The agency provides services such as contract negotiation, … [Read more...] about Cronus to Rep Animated Series Zuzubaland for CP Licensing
Fisher-Price Wants To Send Your Kids To College
By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats
Redan Publishing Partners With Toikido For Piñata Smashlings Content
By Allison Watkinson TLL Reporter Toikido has signed a licensing deal with Redan Publishing for the company's Piñata Smashlings brand. Redan Publishing Ltd is an independent, UK-based publisher of character-led children’s magazines. The new licensing partnership will include regular Piñata Smashlings features in several of Redan’s multi-character children’s … [Read more...] about Redan Publishing Partners With Toikido For Piñata Smashlings Content
All American Licensing in Tag Team Match With PowerTown Wrestling
By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Kidz Bop Partners With Audible to Tell Tour Bus Tales
By Allison Watkinson TLL Reporter KIDZ BOP has partnered with Audible to develop an original audio series called KIDZ BOP Never Stop: The Tour Bus Adventures. KIDZ BOP is a family-friendly music brand that features pop song covers and original music that is sung by children. The KIDZ BOP brand encompasses multiple albums, music videos, licensed consumer products and live … [Read more...] about Kidz Bop Partners With Audible to Tell Tour Bus Tales
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61
By Gary Symons TLL Editor in Chief Sad news for musicians, art fans and the licensing industry as legendary artist and Kidrobot creative force Frank Kozik passed away unexpectedly on May 6. The announcement came from a saddened Joel Weinshanker, the CEO of Ad Populum, which owns the pop art firm Kidrobot. “Words escape how we felt about Frank," Weinshanker said. … [Read more...] about Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61