By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
Editorial
Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
By Allison Watkinson TLL Reporter Tivity Health has appointed IMC as its exclusive licensing agency for the company's SilverSneakers health and fitness brand. SilverSneakers by Tivity Health is a US-based community fitness program for Medicare-eligible Americans. The program was founded in 1992 and is available to more than 18 million people through American Medicare … [Read more...] about Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
Wonderworld Launches as New Player in Animation Production
By Gary Symons TLL Editor in Chief The veteran kids' production exec Mevelyn Noriega announced she is launching a new animation studio called Wonderworld. Wonderworld.fun LLC is described as a new production and distribution company "specializing in premium cutting-edge animation content." It is being established and will be under the direction of Noriega, who takes … [Read more...] about Wonderworld Launches as New Player in Animation Production
American Idol Enjoys Royal Branding With King Charles Surprise Cameo
By Gary Symons TLL Editor in Chief American Idol fans got a royal surprise Sunday when King Charles and Queen Camilla took a break from coronation festivities to drop by the set. The royal couple appeared on the show's live stream, visiting judges Lionel Richie and Katy Perry, shortly after the two acclaimed singers performed at the coronation concert. Richie appeared to be … [Read more...] about American Idol Enjoys Royal Branding With King Charles Surprise Cameo
Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
East Side Games to Develop Mobile Game for Squishmallows
By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows
ALDO Group to Develop Licensed Line for Ted Baker
By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
By Allison Watkinson TLL Reporter Moxie and Co has secured a global partnership with the Romare Bearden Foundation to represent its artwork, prints and commercial designs. The Romare Bearden Foundation is a non-profit organization that was established in 1990 by the estate of Romare Bearden to preserve and expand upon the late artist's legacy. Bearden was an … [Read more...] about Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
Hasbro Games Reimagined for Elderly Players by Ageless Innovation
By Allison Watkinson TLL Reporter Ageless Innovation and Hasbro have debuted a co-branded board game collection featuring three reimagined Hasbro titles. Ageless Innovation is a global company that develops entertaining and accessible products for older adults, their families, and caregivers. The company is Hasbro’s first-ever licensee that focuses on entertainment for … [Read more...] about Hasbro Games Reimagined for Elderly Players by Ageless Innovation