By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
Editorial
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats
Redan Publishing Partners With Toikido For Piñata Smashlings Content
By Allison Watkinson TLL Reporter Toikido has signed a licensing deal with Redan Publishing for the company's Piñata Smashlings brand. Redan Publishing Ltd is an independent, UK-based publisher of character-led children’s magazines. The new licensing partnership will include regular Piñata Smashlings features in several of Redan’s multi-character children’s … [Read more...] about Redan Publishing Partners With Toikido For Piñata Smashlings Content
All American Licensing in Tag Team Match With PowerTown Wrestling
By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Kidz Bop Partners With Audible to Tell Tour Bus Tales
By Allison Watkinson TLL Reporter KIDZ BOP has partnered with Audible to develop an original audio series called KIDZ BOP Never Stop: The Tour Bus Adventures. KIDZ BOP is a family-friendly music brand that features pop song covers and original music that is sung by children. The KIDZ BOP brand encompasses multiple albums, music videos, licensed consumer products and live … [Read more...] about Kidz Bop Partners With Audible to Tell Tour Bus Tales
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61
By Gary Symons TLL Editor in Chief Sad news for musicians, art fans and the licensing industry as legendary artist and Kidrobot creative force Frank Kozik passed away unexpectedly on May 6. The announcement came from a saddened Joel Weinshanker, the CEO of Ad Populum, which owns the pop art firm Kidrobot. “Words escape how we felt about Frank," Weinshanker said. … [Read more...] about Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
By Allison Watkinson TLL Reporter Tivity Health has appointed IMC as its exclusive licensing agency for the company's SilverSneakers health and fitness brand. SilverSneakers by Tivity Health is a US-based community fitness program for Medicare-eligible Americans. The program was founded in 1992 and is available to more than 18 million people through American Medicare … [Read more...] about Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
Wonderworld Launches as New Player in Animation Production
By Gary Symons TLL Editor in Chief The veteran kids' production exec Mevelyn Noriega announced she is launching a new animation studio called Wonderworld. Wonderworld.fun LLC is described as a new production and distribution company "specializing in premium cutting-edge animation content." It is being established and will be under the direction of Noriega, who takes … [Read more...] about Wonderworld Launches as New Player in Animation Production