By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
Editorial
Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
By Gary Symons TLL Editor in Chief The author of Ninja Life Hacks, Mary Nhin, fears her books will be banned in Florida schools for being too inclusive. Nhin has built a growing publishing and licensing business through her series of Ninja Life Hacks books for children, which focus on social and emotional learning. But now, Nhin says her books are being challenged in … [Read more...] about Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
First Amendment Challenge: DeSantis Issues More Threats Against Disney
By Gary Symons TLL Editor in Chief Florida Governor Ron DeSantis is again targeting Disney over the company's opposition to the so-called Don't Say Gay law. The news outlet Politico reported Friday that DeSantis and his administration issued a series of threats against the Walt Disney Company. In particular, the Governor is enraged that Disney neatly sidestepped his earlier … [Read more...] about First Amendment Challenge: DeSantis Issues More Threats Against Disney
New Kellogg’s Cereal a Part of Your Miraculous Breakfast
By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast
Random House to Publish Books for Hasbro’s Kiya Series
Random House Children Books and Hasbro have partnered on a publishing program for Kiya and the Kimoja Heroes. The action-adventure animated pre-school series just launched in the US on Disney Junior, with the first four episodes now streaming on Disney+. The brand-new publishing lineup based on the kids’ series will launch in summer 2024. “We are so excited to finally be … [Read more...] about Random House to Publish Books for Hasbro’s Kiya Series
Crayola Bringing Color to Well Woven Run Collection
By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection
King Features x Hours Deal Lets You Dress Like Archie Comic
By Allison Watkinson TLL Reporter Archie Comics has partnered with the Hours clothing brand for a licensed Archie Andrews apparel collection. "Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property," said Hours owner Roman Hessary. "The comics were a big part of us growing up and we’re … [Read more...] about King Features x Hours Deal Lets You Dress Like Archie Comic
Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game
By Gary Symons TLL Editor in Chief The location-based entertainment company Falcon's Beyond now offers consumer products and a new trading card game based on its Katmandu franchise. Following the grand opening of Katmandu Park | Punta Cana, Falcon’s Beyond also debuted its first ecommerce website, Shop Falcon’s Beyond (shop.falconsbeyond.com). “Shop Falcon’s Beyond is the … [Read more...] about Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game
Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies