The classic children's novel The Little Prince and LMI have partnered to expand its licensing program to the UK and Eire. The novel is also being turned into a new pre-school children's series with 52 episodes now in development. The agreement was inked between LMI and POMASE, which owns the rights to the book and its characters. “We are delighted to be working with POMASE on … [Read more...] about Book Licensing: Little Prince Expands Licensing Program
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Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Sports Licensing: Streaming TV Wins Gold At The Olympics
By Gary Symons TLL Editor in Chief Streaming services have emerged as the clear winner in the Olympic competition for viewers. With figures out in both the US and Canada, networks covering the 2022 Winter Olympics reported shrinking numbers for viewers on cable, but growth for their streaming services. It's a trend that advertising and licensing industries are having to … [Read more...] about Sports Licensing: Streaming TV Wins Gold At The Olympics
Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less
The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a prototype unveiled at the CES 2022 expo in Las Vegas. “This collaboration between Bugatti and Bytech further establishes Bugatti as an iconic 360° … [Read more...] about Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less
Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson
The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers say the collection celebrates childhood adventures, employing iconic Hanna Andersson silhouettes and animated … [Read more...] about Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson
Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M's branded mobile game. The game has been named M&M’s Adventure and is the first mobile game to feature the M&M’s characters. The upcoming game will include more than 1000 levels and feature multiple types … [Read more...] about Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
Sustainable Licensing: Hasbro Commits To Fight Global Warming
Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming
Jewel and MHS to Host Virtual Event for Art Licensing Industry
By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry
Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
By Allison Watkinson TLL Reporter Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal
LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
By Gary Symons TLL Editor in Chief LEGO dominated this year's TOTY award list with seven wins, but Jazwares' Squishmallow line won Toy of the Year, winning three separate awards. "Squishmallows takes the crown!" the company tweeted at the news. "This would not be possible without the support of our phenomenal partners, retailers, Jazmanians & our millions of … [Read more...] about LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards