By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor Dwayne "The Rock" Johnson in collaboration with athletic-apparel company, Under Armour Inc. It features footwear, apparel, and accessories that have … [Read more...] about Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
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Wow! Stuff Named Master Toymaker For Kid Series Odo
The toymaker Wow! Stuff has become the first licensee for the boundary breaking 2.5D animated series, Odo. In a deal brokered by Bulldog Licensing, Wow! Stuff won the bid for the heartwarming show that now airs in more than 128 countries. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a … [Read more...] about Wow! Stuff Named Master Toymaker For Kid Series Odo
Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
The lifestyle brand Cath Kidston has appointed licensing agency Beanstalk to extend its reach into new categories internationally. Founded in 1993, Cath Kidston is a British fashion brand that designs quality products made for longevity and sustainability. The brand is known for its iconic print patterns based on British heritage. The company's products are distributed in … [Read more...] about Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
Rocket and Spotlight Building CP Program For All Creatures Great and Small
By Allison Watkinson TLL Reporter Rocket Licensing and Spotlight Licensing are building a global consumer products program for the drama, All Creatures Great and Small. Spotlight will lead in markets in North America and Rocket will be focused on markets outside North America. "All Creatures Great and Small is a great brand which really resonates with UK consumers, and we … [Read more...] about Rocket and Spotlight Building CP Program For All Creatures Great and Small
Who’s News: Hasbro Names New Senior Director of CP in the UK
By Allison Watkinson TLL Reporter Hasbro kicked off Toy Fair 2022 by announcing the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products. Carnota will be based out of the Warren Street office in the U.K. and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro. “Sally has been integral in expanding … [Read more...] about Who’s News: Hasbro Names New Senior Director of CP in the UK
Who’s News: Melanie Summers To Lead Buzzfeed’s Consumer Product Licensing
By Allison Watkinson TLL Reporter BuzzFeed has appointed licensing veteran Melanie Summers as SVP of Consumer Products for the company's new unified business organization. Formed in 2006, BuzzFeed, Inc. is a digital media company known for providing brand-safe news and entertainment to hundreds of millions of people. The company's unified licensing business extends … [Read more...] about Who’s News: Melanie Summers To Lead Buzzfeed’s Consumer Product Licensing
TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its Horrid Henry brand. ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch from Jan. 21. The game is designed to appeal to children ages 6+ and families. Based on Novel Entertainment’s … [Read more...] about TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
By Allison Watkinson TLL Reporter Carter’s, Inc.'s OshKosh B’gosh brand is now the first-ever childrens' apparel sponsor of TIME for Kids and Nickelodeon’s Kid of the Year. Carter’s is the largest branded marketer in North America of apparel exclusively for babies and young children. The company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in … [Read more...] about OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
India will get access to Kodak's innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic wireless chargers compatible with the iPhone 12 and 13 series, designed for those needing high-speed wire-free charging while at … [Read more...] about Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair
The world's largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant in recent days … and the resultant increasing number of … [Read more...] about Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair