Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
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Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker Associates, an award-winning IP licensing and brand management agency. "We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal … [Read more...] about Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
By Allison Watkinson TLL Reporter Cartamundi Group and Warner Bros. Consumer Products have launched a new line of licensed DC Hybrid Trading Cards by Hro. The new program combines physical cards with collectible NFTs. Founded in 1970, Cartamundi Group is a prolific manufacturer, producer, and distributor of board games, collectible card games, playing cards, and … [Read more...] about Warner and Cartamundi Release DC Hybrid Trading Cards With NFTs
Cosmo Going To the Dogs … and Cats … With New Furbabies Line
By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line
Which Brands Are Immortalized in Tattoos? Find Out Here
There are a lot of ways to measure the popularity of a brand, but DealA has come up with a new one for me. The coupon website DealA has measured brand popularity by measuring how many tattoos were posted on Instagram. And the winner is Disney, by a long shot. DealA normally measures popularity by how many people check in for brand discount codes or vouchers, but maybe because … [Read more...] about Which Brands Are Immortalized in Tattoos? Find Out Here
Something to Tweet About: Campaign celebrates 80 Years of Tweety
By Allison Watkinson TLL Reporter Long before Tweets, there was Tweety. WarnerMedia Global Brands and Experiences is launching a global 80th anniversary celebration for the licensed character brand Tweety. The 80 Years of Tweety campaign will kick off in Austin at SXSW 2022 on March 11. Tweety debuted in the award-winning 1942 short, A Tale of Two Kitties. Tweety's … [Read more...] about Something to Tweet About: Campaign celebrates 80 Years of Tweety
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK