By Gary Symons TLL Editor in Chief The news media has notched another key victory in its global battle for licensing payments from tech companies, as Facebook has agreed to pay fees for news items that are placed on its social media platform. The latest battle was fought in France, where the country hailed a victory in its fight for payments from tech companies for news content … [Read more...] about Content Licensing: Facebook Agrees to Pay News Media For Content in France
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Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It's all part of a massive, global campaign to commemorate Wonder Woman's first appearance as a character, which occurred during the Second World War. In honor of the superhero's 80th anniversary, Gadot herself just dropped … [Read more...] about Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it's really outdone itself. TLL has written several stories over the past year about these LEGO nostalgia sets, such as the ones created for the hit shows Seinfeld and Friends, but LEGO has … [Read more...] about Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
Licensing Technology: Octane5 Partners With Crane Currency For Product Authentication
Octane5, the company behind the BrandComply licensing platform, announced today a new partnership with Crane Currency to incorporate Crane Micro-Optics technologies into Octane5 brand protection programs. “I have been impressed with Crane and their work in Micro-Optic technology since it was first introduced in the $100 bill eight years ago,” said Matt Dunn, President and … [Read more...] about Licensing Technology: Octane5 Partners With Crane Currency For Product Authentication
Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it's goal is to "accelerate growth in each of the Company's three creative centres comprising Toys, Entertainment and Digital Games, through strategic minority investments." The company also … [Read more...] about Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Products of Change Launches POC Advisors to Drive International Sustainability
THE FOLLOWING ARTICLE IS FROM PRODUCTS OF CHANGE, CARRIED AS FREE CONTENT ON TLL. Click HERE to see the original article. By Rob Hutchins Products of Change Writer Products of Change is building on a period of sustained growth with the launch of POC Advisors, marking the group’s latest move to support businesses and individuals across the licensing and consumer products … [Read more...] about Products of Change Launches POC Advisors to Drive International Sustainability
Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
The world is getting a new Batman, so why not a new Batmobile? And in this case, you won't have to be a secretive billionaire playboy to afford it. Mattel's Hot Wheels division has pulled out all the stops in developing a remote control version of the new Batmobile from the Matt Reeves film The Batman. Retailing for $500, this miniature version of the new Batmobile is so … [Read more...] about Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9