By Gary Symons TLL Editor in Chief The world's leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing industry believe the move is partly a long-planned expansion of Netflix's already announced Consumer Products strategy, but also a response to moves made by competitor Amazon … [Read more...] about Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal
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David Sprei Hired To Head Penguin Ventures
Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures
Pet Licensing: Banana Boat Going To The Dogs With New Deal
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world's leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets. Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop … [Read more...] about Pet Licensing: Banana Boat Going To The Dogs With New Deal
Book Licensing: The Snowman Prefers Biscuits To Carrots
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film. “We’re delighted to have Fox’s on board as … [Read more...] about Book Licensing: The Snowman Prefers Biscuits To Carrots
Breaking News: Visionary Hasbro CEO Passes Away After Lengthy Battle With Cancer
Gary Symons TLL Editor in Chief Hasbro Inc. announced some sad news today, revealing the company's longtime Chair and CEO Brian D. Goldner has passed away after a years-long battle with cancer. Just one day earlier, Goldner himself announced that he was taking a medical leave of absence from Hasbro, but that news was followed up today as Hasbro announced its widely … [Read more...] about Breaking News: Visionary Hasbro CEO Passes Away After Lengthy Battle With Cancer
Children’s TV Licensing: Epic Story Media Signs Key Programming And Licensing Deals
Canadian content, distribution and licensing company Epic Story Media (ESM) has signed deals for both broadcast and licensing partners on a number of key titles across its slate of children’s programming, as well as debuting new MIPCOM launches. Founded by Ken Faier, Epic Story Media launched in 2017 to put creators at the centre of compelling and engaging franchises for kids. … [Read more...] about Children’s TV Licensing: Epic Story Media Signs Key Programming And Licensing Deals
Licensing Jobs: Lisa Foster To Head ZAG’s North American Licensing
Animation studio ZAG is adding more horsepower to its licensing team, due to the ongoing success of Miraculous: Tales of Ladybug & Cat Noir. As part of that growth, ZAG is promoting North American Licensing VP Lisa K. Foster (pictured) to the role of Senior Vice President, Licensing to manage the company’s portfolio of brands under the ZAG Heroez label: an umbrella brand … [Read more...] about Licensing Jobs: Lisa Foster To Head ZAG’s North American Licensing
Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go
Mattel, Inc. announced this week it has broadened the global reach and viewership of the newly reimagined animated series Thomas & Friends: All Engines Go through multiple global licensing agreements. Produced in vibrant, 2D animation in partnership with Corus Entertainment’s Nelvana, Mattel says Thomas & Friends: All Engines Go introduces an entirely new creative … [Read more...] about Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go
The Met Goes Global With Beanstalk
Once up on a time, museums primarily served the community in which they were located, but with the development of the internet and cultural licensing, the reach of great museums now spans the globe. For that reason, the world-renowned Metropolitan Museum of Art in New York is extending access to its collection of art and cultural artifacts into Europe, the Middle East and … [Read more...] about The Met Goes Global With Beanstalk
Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics ... especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to demand from retailers for licensed consumer products, as the Toxic Waste line has become one of the hottest selling new candies in the market. As a result, the agency … [Read more...] about Surge Brands Sign First Licensing Deals For ‘Toxic Waste’