Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has promoted Samantha Maltin to Executive Vice President and Chief Marketing Officer, expanding her responsibilities to include Strategic Communications, Events, and Archives, while she retains her CMO portfolio. Reporting to Workshop President Sherrie Westin, Maltin will continue to … [Read more...] about Sesame Workshop Elevates Samantha Maltin to Executive Vice President
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Lotus Races Into New Licensing Deal With Global Trademark
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to GTL’s portfolio. GTL represents Lotus Cars, including the new Emira model, globally across all categories with a strong focus on … [Read more...] about Lotus Races Into New Licensing Deal With Global Trademark
Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the UK and Ireland in June 2020. The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to … [Read more...] about Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
New York Magazine Partners With Fine Art America On Cover Art
Gary Symons TLL Editor in Chief Great magazines like The Atlantic, National Geographic, and New York Magazine aren't just about words—they're also the result of work by some of the world's best artists, photographers, and graphic designers. As a result, many magazine covers end up framed and hanging on the wall as an artwork, as in the photo above, by fans of that … [Read more...] about New York Magazine Partners With Fine Art America On Cover Art
McFarlane Releases Toys Based on Nickelodeon’s Avatar Series
McFarlane Toys has released the first line of a brand new collection of Nickelodeon's Avatar: The Last Airbender action figures, launching exclusively at Walmart. "Avatar: The Last Airbender animation brings a visual depth of expression and emotion to its characters, making it one of the most beloved animated shows of all time," said Todd McFarlane, CEO of McFarlane Toys. "We … [Read more...] about McFarlane Releases Toys Based on Nickelodeon’s Avatar Series
Crunchyroll Announces Anime Partnership With Fuji TV
Anime fans will be thrilled to hear of a new partnership between Crunchyroll and Fuji TV in Japan. The deal, announced Friday, will see the companies working together to develop and produce a number of new anime series that will be broadcast by Fuji TV's +Ultra in Japan, and then streamed globally by Crunchyroll. Anime is a story-telling format developed in Japan, and that … [Read more...] about Crunchyroll Announces Anime Partnership With Fuji TV
MGM Partners With Outright On Addams Family Video Game
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video games publisher with a focus on quality family entertainment. Since being founded in 2016, Outright has delivered several licensed game titles, including favorites such as … [Read more...] about MGM Partners With Outright On Addams Family Video Game
Amazon Changing the Game With Do, Re & Mi Licensing Deal
By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing Letter writes about product releases on a daily basis, the deal on the Do, Re & Mi warrants some special attention by readers, as it signifies a coming sea change … [Read more...] about Amazon Changing the Game With Do, Re & Mi Licensing Deal
BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico
BBC Studios, the distributor and licensor for the international preschool sensation Bluey, has named top licensing agencies Nelvana and La Panaderia for Canada and Mexico to extend the brand’s successful merchandising program. The two companies will build on the series’ popularity in the U.S. and help expand the Bluey experience beyond the screen through consumer product … [Read more...] about BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico
Brevettar Unveils Sports Licensing Agreement with FOCO
The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO