The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Olympic and Paralympic Games, ending after the Los Angeles 2028 Games. “As a Canadian and … [Read more...] about Lululemon Named Olympic Outfitter For Team Canada
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Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
Netflix Acquires The Roald Dahl Story Company
By Gary Symons TLL Editor in Chief Streaming leader Netflix fired another shot in its ongoing war with competitors, announcing Sept. 22 it has acquired the works of beloved children's writer Roald Dahl. "We’re excited to announce that the Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world's most loved stories to current and future fans … [Read more...] about Netflix Acquires The Roald Dahl Story Company
Genius Brands Secures New Content For Its Kartoon Channel!
Genius Brands now offers more than 5,000 episodes of children and family programming, saying it has acquired new content for its Kartoon Channel! from Entertainment One, Zodiak Kids, and ABC Australia. Beginning this month, Kartoon Channel! will stream three My Little Pony Specials, Ben and Holly’s Little Kingdom, Ricky Zoom and season one of the PJ Masks music videos in … [Read more...] about Genius Brands Secures New Content For Its Kartoon Channel!
Three New Faces In Wildbrain’s C-Suite
WILDBRAIN ANNOUNCES EXECUTIVE APPOINTMENTS TO FUEL NEW BUSINESS, CREATIVITY AND INTEGRATION WildBrain Ltd. a global leader in kids’ and family entertainment, has announced three new appointments for C-level positions in the company. One of those brings a new face to the Wildbrain management team, as Damon Berger has joined the company in the newly created position of Chief … [Read more...] about Three New Faces In Wildbrain’s C-Suite
120-Year-Old Peter Rabbit Is Getting a Branding Facelift
Peter Rabbit is looking pretty darn good at age 120, but Penguin Random House says the classic Beatrix Potter character is still getting a facelift this year. Penguin Random House Children’s division this week unveiled its brand refresh for Peter Rabbit, "with a new world-building identity that places Peter front and centre of the world that Beatrix Potter created almost 120 … [Read more...] about 120-Year-Old Peter Rabbit Is Getting a Branding Facelift
Julian Zag Named Head Of Global CP at ZAG
Thanks to his role in helping ZAG expand its operations around the world in recent years, Julian Zag has now been named Head of Global Consumer Products for the company. Zag also serves as Executive VP of Global Operations, and will continue to report directly to company CEO and founder Jeremy Zag. Julian Zag, who joined the company in February 2019 as a member of the … [Read more...] about Julian Zag Named Head Of Global CP at ZAG
All The New Children’s Books Licensed By Random House This Fall
As one of the world's largest publisher's Random House is a major player in the licensing industry, whether licensing stories to others, or licensing books based on other companies' intellectual property. This week, Random House unveiled all of the books or series that are being published as the result of a licensing agreement, and we've included the entire list below. The … [Read more...] about All The New Children’s Books Licensed By Random House This Fall
Licensing Deal Makes TKO’s Comics Available Through Libraries
LibraryPass, Inc. has announced a distribution agreement with TKO Studios to make their entire digital catalog available to libraries and schools through Comics Plus, including 'day and date access' to new releases. With Comics Plus, readers can access thousands of digital comics, graphic novels, and manga through their school or library, with unlimited simultaneous access for … [Read more...] about Licensing Deal Makes TKO’s Comics Available Through Libraries