The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal
TLL
Little Prince Licensing Deals Abound For 75th Anniversary
By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary
Dogs Now Know How To Get To Sesame Street
The venerable kids' show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is bringing Sesame Street's Muppets to our four-legged friends with a limited-edition collection of lovable and tuggable dog toys. Beginning this week, new BarkBox subscribers can choose a free Elmo … [Read more...] about Dogs Now Know How To Get To Sesame Street
Brand Central Announces E-Commerce Division
The global licensing consultancy Brand Central announced this week the launch of its new e-commerce division through a partnership with LA-based e-commerce platform provider, The Missing Piece. The move comes as brands and retailers have shifted massively toward e-commerce, a trend accelerated by pandemic restrictions in 2020 and continuing into 2021. Brand Central says the … [Read more...] about Brand Central Announces E-Commerce Division
ARTiSTORY Signs With Boston Museum of Fine Arts
The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world. The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs that they will license globally, excluding China. “We at ARTiSTORY are very pleased to have signed … [Read more...] about ARTiSTORY Signs With Boston Museum of Fine Arts
Brevettar Announces Superstar Agreement With Trends International
The sports licensing agency Brevettar, says it's signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Through the new deal, Trends will offer fans collector’s edition calendars and posters featuring superstar athletes Michael Jordan, Wayne Gretzky and Tiger … [Read more...] about Brevettar Announces Superstar Agreement With Trends International
Winners Named For Licensing International Awards
The winners of the 2021 Licensing International Excellence Awards were unveiled last week in a virtual gathering that brought together nearly 1,000 industry executives from around the world to celebrate the best of the best. The 22 award winners from seven countries—China, Finland, France, Japan, Singapore, United Kingdom and the U.S.—were selected from among 152 nominees from … [Read more...] about Winners Named For Licensing International Awards
Michael Kors To Appoint New CEO Joshua Schulman
The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will succeed John Idol as the CEO of Capri, while Idol will take on the role of executive chairman. Initially, that means Schulman will be in charge of all operations … [Read more...] about Michael Kors To Appoint New CEO Joshua Schulman
Dino Ranch Licensing a Roaring Success
The animated Canadian hit show Dino Ranch has landed a Dino-sized slate of new licensing deals in the US, Canada and EMEA. Boat Rocker Studios this week announced the new wave of licensing deals for key categories including toddler bedding, hosiery, holiday ornaments, dress up and compilation magazines, with yet more categories to follow. Dino Ranch has become a breakout hit … [Read more...] about Dino Ranch Licensing a Roaring Success
Wildbrain Signs Deals For Big Brains at Yale and Harvard
WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard