The media company BuzzFeed is releasing its first-ever cannabis product in a licensing deal with California pot grower and retailer NUG. NUG, Inc. is a licensed and vertically integrated California cannabis company and brand. Founded in 2014, NUG controls all aspects of the cannabis product life cycle, taking part in every aspect of the business, including cultivation, … [Read more...] about Getting Buzzed With Buzzfeed Weed
TLL
Forever 21 Tries To Enter China Market For Third Time
The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time
The Point.1888 Launches Marketing Agency
The licensing agency The Point.1888 says it's working to get better results for its clients by launching its own marketing division, called Story.1888. The Point.1888 prides itself on breaking the mold for licensing companies, and in this case obviously feels if you want something done right, you need to do it yourself. As a result, clients will now have the option to use the … [Read more...] about The Point.1888 Launches Marketing Agency
New CEO Coming To Funko, Amid Record Revenues
The leading pop culture consumer products company Funko today announced its executive leadership transition plan, which includes the appointment of Andrew Perlmutter as CEO. Funko says the transition plan is designed to maintain Funko’s creative leadership in the consumer product and licensing sectors, while positioning the company to deliver long-term growth and shareholder … [Read more...] about New CEO Coming To Funko, Amid Record Revenues
Ubisoft Tags Tinderbox To Rep Top Video Games
The acclaimed French video game company Ubisoft says it has engaged Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
Spy Ninjas Signs Publishing Deal With Scholastic
The Youtube sensation Spy Ninjas has signed a publishing deal with Scholastic for the U.S. and Canada, in a deal brokered by exclusive agent Surge Licensing. Spy Ninjas is a sometimes hilarious and always action packed serial drama that currently racks up about 400 million monthly views, and has more than 38 million subscribers. The show features Chad Wild Clay, Vy Qwaint, … [Read more...] about Spy Ninjas Signs Publishing Deal With Scholastic
Special Report: Licensing In The Metaverse
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse
HRH Queen Elizabeth II Launches Royal Dog Treats
Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats
Eight New Licensing Deals For BBC’s Bluey
BBC Studios has signed eight new licensing deals in the US for the hit preschool series Bluey. A favorite with preschoolers and adults alike, the top-rated Bluey series, seen on Disney Channel, Disney Junior and Disney+, will make a big splash at retail this year and next with a range of introductions from new partners Accessory Innovations, Accutime Watch, Centric Brands LLC, … [Read more...] about Eight New Licensing Deals For BBC’s Bluey