The Licensing Letter

TLL

MDR Brand Management Extends Reach Into Asia with Click! Acquisition

MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets. The strategic acquisition adds to MDR Brand Management’s existing Asian presence and follows its recent opening of three new offices in India. MDR Brand Management now … [Read more...] about MDR Brand Management Extends Reach Into Asia with Click! Acquisition

Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal

Bob Dylan must be 'Knockin' on Heaven's Door' right about now, after Universal Music Publishing Group announced the acquisition of the singer-songwriter's entire music catalog for a reported nine-figure sum. The exact acquisition cost is still 'Blowin' in the Wind,' but rumors are that it will top Stevie Nicks $100 million deal last week from Primary Wave, and could be one of … [Read more...] about Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal

Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line

Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

King Features is celebrating the 40th anniversary of the cult classic film Flash Gordon by engaging retro-nostalgia experts Plastic Meatball for a multi-year licensing agreement across multiple product categories.  Plastic Meatball is kicking off the program with a retro-style family board game, but the deal encompasses a wide swath of consumer products categories, including … [Read more...] about Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball

Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Virtually no one in Mexico or of Mexican descent doesn't know Lotería, an iconic Mexican card game that has been on the market for more than a century. This week Lotería has continued to grow its hot licensing program with a new collection of hair and beauty products in partnership with popular brand Suavecito. Brokered by the licensing agency Pacific Swell Brands, this timely … [Read more...] about Lotería Extends Its Hot Streak With Suavecito Licensing Deal

Babar Gets New Duds in Deal With Rowing Blazers

The world's most popular elephant character, Babar, will now have his own line of apparel and accessories through New York clothing brand and retailer Rowing Blazers. The agreement was made with international kid's show producer Nelvana and The Clifford Ross Company, which has owned the rights since 1986. The collaboration, launched globally on Rowing Blazers’ website on Dec. … [Read more...] about Babar Gets New Duds in Deal With Rowing Blazers

EB’s Got Game, With New Line of Xbox Branded Merch

Australian video game retailer EB Games is celebrating the release of the new Xbox Series X and Xbox Series S consoles with the release of specially designed Xbox branded merchandise. EB Games stores across Australia are featuring an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories including wallets, caps, travel mugs, drink … [Read more...] about EB’s Got Game, With New Line of Xbox Branded Merch

Kraft Announces Multiple New Brand Partners

The Kraft Heinz Company and its exclusive licensing agency Brand Central have announced a wide range of new partnerships connected to well known products including Planters, Kool-Aid, Heinz, and Jell-O, among others. “We are excited to welcome our new merchandise partners to the Kraft Heinz family," said Ashley White, Associate Director, Marketing—Global Licensing & … [Read more...] about Kraft Announces Multiple New Brand Partners