By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
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Crocs and Jazwares Release Squishmallows Footwear Collection
By Allison Watkinson TLL Reporter Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms. “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom," said Crocs’ VP, Matias Infante. "Like Crocs, Squishmallows has become a beloved staple for those seeking style and … [Read more...] about Crocs and Jazwares Release Squishmallows Footwear Collection
Pair Eyewear Partners with The Met for Artistic Top Frame Collection
By Allison Watkinson TLL Reporter Pair Eyewear has launched a limited-edition art-inspired top frame collection in partnership with The Metropolitan Museum of Art. Pair Eyewear is a direct-to-consumer eyewear brand that focuses on developing, manufacturing and marketing glasses and accessories with their patented switchable top frame customization feature. Pair was the first … [Read more...] about Pair Eyewear Partners with The Met for Artistic Top Frame Collection
C4 Launches Explosive Flavor Collaboration with Hershey’s
By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s
Cloudco Announces Wave of Partnerships and Promotions
By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions
Getting to The Point.1888: The Will Stewart Interview
By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview
China’s Popular ViViCat Series Going Global
By Gary Symons TLL Editor in Chief Chances are you've never heard of ViViCat, so it might surprise you the short-form series The Daily Life of ViViCat reached 55 million viewers in its first season, with 3 billion views. Airing as the number three show on China's Tencent Video streaming service, ViViCat has been a breakout hit for the Chinese studio Beijing Miaow's House … [Read more...] about China’s Popular ViViCat Series Going Global
West Elm Debuts Dark Décor Collection with Christina Ricci
By Allison Watkinson TLL Reporter West Elm is launching a collaborative home décor collection with Christina Ricci to promote her upcoming Cat Full of Spiders tarot deck. A portfolio brand of Williams-Sonoma, West Elm is a home design company that offers a curated selection of ethically-sourced and Fair Trade Certified products through online commerce platforms and retail store … [Read more...] about West Elm Debuts Dark Décor Collection with Christina Ricci
Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
By Allison Watkinson TLL Reporter Bark and Dunkin' are launching a limited-edition collection of Pumpkin Spice-themed dog toys to raise funds for the Dunkin’ Joy in Childhood Foundation. The dog toy collection was created to celebrate the five-year anniversary of Bark and Dunkin's charitable licensing partnership. Since the two brands first began their collaborative partnership … [Read more...] about Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More