FREE Report: Licensing in the Metaverse
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Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

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International Retailing

Betty Boop Undies, E-Store

It’s been a busy summer for Betty Boop and her owner King Features. In July, King announced a partnership with Grupo Cortefiel on a Betty Boop clothing and lingerie collection to be sold at the Spanish retailer’s Women’s Secret stores. A few weeks later…

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American Eagle Eyes Global Licensing

American Eagle Outfitters holds only 1.16% of the U.S. apparel market, according to Forbes, and its share is growing none too fast. Faced with a saturated and mature market at home, Eagle is looking to grow by…


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Geek Fashion

Her Universe on TV

Lionsgate will launch the reality series “Her Universe Fashion Show” as the first original content on its Comic-Con International subscription streaming service next year. The show will follow contestants as they design outfits and plan to model them at Comic-Con next year…

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London Calling

British luxury retailer Liberty London is popping in for a visit at Nordstrom. The U.K. retailer’s Flowers of Liberty line of home décor, accessories and gifts is available stateside for the first time through a “Pop-In Shop” at select Nordstrom stores and online…

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Retail Sales

Mixed Bag for Retail

Retail sales in June were down 0.2% month-to-month but up a robust 3.1% year-over-year…

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Walmart Slaps Suppliers with New Fees

If you supply goods, licensed or otherwise, to Walmart, you may have to start shelling out fees to the company for stocking your items in its new stores and/or holding your goods as inventory in its warehouses…

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Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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Sears’ Plans Not Friendly to Licensing

Sears/Kmart plans to use funds from real estate sales to transform the company from “outdated traditional store” to one that uses digital technology and personal data to engage customers and find out what they want to buy. While it doesn’t eliminate brick-and-mortar, the plan presages store closings, smaller inventories, and less shelf space for licensed apparel, toys, and other goods…

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Margaritaville Coming to HSN

HSN is teaming with Jimmy Buffet’s Margaritaville Enterprises to bring a line of new Margaritaville-inspired cooking, home, electronics, beauty and apparel products to HSN and HSN Inc. Cornerstone division brands, Frontgate and Travelsmith…

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