By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
Sports
Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa
By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa
Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri
By Allison Watkinson TLL Reporter The NFL has partnered with celebrity chef Guy Fieri and HOMAGE apparel for a licensed NFL Flavortown t-shirt collection. The partnership was facilitated by IMG's licensing division on behalf of Guy Fieri's Flavortown brand. The official NFL x Flavortown collection includes thirty-two distinct t-shirt designs to represent the thirty-two … [Read more...] about Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri
MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics
By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics
UFC Teams Up With Celio For Exclusive Fan Apparel Collection
By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection
Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection
By Allison WatkinsonTLL ReporterMajor League Soccer and Fan Ink have signed an agreement for a licensed headwear and accessories collection for MLS' North American league.The new agreement with MLS represents Fan Ink’s first league-wide licensing agreement in North America. The company will be responsible for designing, producing, marketing, and distributing the products on … [Read more...] about Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection
EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
UFC Shows Its Anti Social Side With New Streetwear Collection
By Allison Watkinson TLL Reporter IMG has secured a partnership between UFC and Anti Social Social Club (ASSC) for a licensed streetwear and accessories collection. UFC is an American MMA sports organization that produces mixed martial arts-focused events, TV broadcasts, licensed products, NFTS, and more. UFC’s active fighter roster includes MMA athletes from more than … [Read more...] about UFC Shows Its Anti Social Side With New Streetwear Collection
NBA Teams Up With My Hero Academia for Apparel Line
By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line