By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football
Sports
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race
By Allison WatkinsonTLL ReporterThe North Face and FRED & FARID Shanghai have announced a new licensing partnership to relaunch the TNF100 trail race after a three-year absence. The TNF100 race has not been held since 2020 due to both the COVID-19 pandemic and a tragedy at a similar endurance racing event in northwest China in 2021. In 2021, the Gansu ultramarathon resulted … [Read more...] about The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race
Nitro Circus Returns Thanks to Round Room Live Partnership
By Gary Symons TLL Editor in Chief The certifiably insane thrill ride that is the Nitro Circus returns in its first live tour since 2018, thanks to a partnership with Round Room Live. Nitro Circus and Round Room Live today announced a multi-year global partnership that will see the action sports authorities return to North American arenas for the first time in five … [Read more...] about Nitro Circus Returns Thanks to Round Room Live Partnership
Topps Named Official Trading Card Partner for Le Mans
By Allison WatkinsonTLL ReporterThe Topps Company has partnered with the motorsports brand 24 Hours of Le Mans as its official licensed trading card manufacturer.The 24H of Le Mans event is an annual endurance-focused automobile racing competition that is run by the Automobile Club de l'Ouest, also known as the ACO."On the eve of the Centenary of the 24 Hours of Le Mans, many … [Read more...] about Topps Named Official Trading Card Partner for Le Mans
Sports Licensing: Xische and HEAD Partner on Padel Club in Abu Dhabi
By Allison Watkinson TLL Reporter Xische Ventures is launching a licensed padel sports training center in Abu Dhabi in partnership with the global sports brand HEAD. The HEAD brand is owned by the sports equipment and apparel manufacturer HEAD UK. Products sold under the companys' HEAD brand include winter sports, swimming and racquet-based sports equipment. The new … [Read more...] about Sports Licensing: Xische and HEAD Partner on Padel Club in Abu Dhabi
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
Formula One Champ Races Into Licensing With EA Sports
By Allison WatkinsonTLL ReporterElectronic Arts has signed a licensing partnership with Formula One Racer Max Verstappen for its video game label EA Sports.EA Sports is a division of the interactive entertainment company Electronic Arts. The EA Sports brand label specializes in developing and publishing video games that simulate popular sport leagues such as FIFA, UFC, NFL, F1, … [Read more...] about Formula One Champ Races Into Licensing With EA Sports