• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Topps Named Official Trading Card Partner for Le Mans

February 15, 2023

By Allison Watkinson
TLL Reporter

The Topps Company has partnered with the motorsports brand 24 Hours of Le Mans as its official licensed trading card manufacturer.
The 24H of Le Mans event is an annual endurance-focused automobile racing competition that is run by the Automobile Club de l’Ouest, also known as the ACO.
“On the eve of the Centenary of the 24 Hours of Le Mans, many partnerships are being formed with prestigious brands,” said ACO’s Stéphane Andriolo. “The history and heritage of the world’s greatest endurance race has always attracted collectors. We are very pleased to sign this partnership with Topps, the leading brand in trading cards. These products will allow all Le Mans 24 Hours enthusiasts to enjoy the race.”
Topps is a US-based collectibles manufacturer that specializes in creating trading cards based on sports and pop-culture brands. The Topps Company was acquired by Fanatics Collectibles in 2022.
Topps will be responsible for manufacturing an exclusive collection of trading cards based on the Le Mans motorsport racing event. The first licensed product will feature artwork based on both the original 1923 Le Mans posters and current event posters.
“As one of the most prestigious and historical licenses in motor sport, 24H Le Mans is a brand we are excited and honoured to be representing in their Centenary year,” said Topps GM, Mark Catlin.
The licensing partnership between the two companies was brokered by Le Mans’ exclusive licensing agency IMG in January 2023.
The officially licensed trading card collection will be available for purchase on the Topps website beginning this month.

Bershka Partners With Le Mans For Racing Inspired Fashion

LeMans Revs Up Licensing With IMG

Filed Under: Auto Racing, Editorial, Open Content, TLL, Recent Headlines, Archive, Articles, Featured, Sports Tagged With: 24 Hours of Le Mans, The Topps Co.

Primary Sidebar

Free Reports

    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Download Current Issue

Current Issue

Latest Sourcebook Contacts

    •Josh Loerzel, Sky Castle Toys, President and Co-founder
    • Cristy Collins, McFarlane Toys, VP Licensing
    • Mary Moeller, DecoPac, Senior Director of Licensing
MORE CONTACTS
Sourcebook listings verified this week: 33

The Deal Sheet

The Deal Sheet

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2023

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to:

  • Perform a trademark search quickly and easily
  • Protect your brand—legally!
  • Save time and money with a trademark public search
  • Avoid potential legal conflicts

Loading

X No, I don’t want to know how to save time and money doing a trademark search.