You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
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Hershey’s Expands Licensing For S’Mores
The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now … [Read more...] about Hershey’s Expands Licensing For S’Mores
Crunchyroll Releases New Book Based on Bananya Anime
Crunchyroll is getting into the book business, launching the The Secret Life of Bananyas, an adorable new children's book published by Running Press. The new book is available at nine major retailers, including Amazon, Walmart, Barnes & Noble, and more, and will also be available through the Crunchyroll Store. Based on the popular anime streaming now on Crunchyroll, this … [Read more...] about Crunchyroll Releases New Book Based on Bananya Anime
Brands Taking A Deep Dive Into NFT Market
By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close … [Read more...] about Brands Taking A Deep Dive Into NFT Market
Sanrio Partners With Nintendo on Animal Crossing
Items, clothing and new characters inspired by Sanrio brands are coming to the Nintendo hit video game Animal Crossing: New Horizons, and Animal Crossing: Pocket Camp. Sanrio owns several popular character brands, the most famous being Hello Kitty (pictured), which have been licensed in everything from apparel, to gifts, to home products. Now Sanrio's suite of adorable … [Read more...] about Sanrio Partners With Nintendo on Animal Crossing
Who’s News: Spin Master, LEGO and Skydance
Spin Master Announces Two Nominations to its Board of Directors Spin Master, the Canadian-based global children's entertainment company, has announced the nomination of Ed Clark and Max Rangel (pictured) to the company's Board of Directors. Clark will join the Board as Deputy Chair while Rangel will serve as a Director. Both will stand for election at Spin Master's annual … [Read more...] about Who’s News: Spin Master, LEGO and Skydance
Paul Simon Latest To Sell Music Catalog
Legendary singer-songwriter Paul Simon has become the latest star musician to cash in on his lifetime body of work, selling his entire music catalog to Sony Music Publishing for an undisclosed amount. “I’m pleased to have Sony Music Publishing be the custodian of my songs for the coming decades," said Simon after the deal was announced. "I began my career at Columbia/Sony … [Read more...] about Paul Simon Latest To Sell Music Catalog
Special Report: The Downside of NFTs
By Gary Symons TLL Editor in Chief If you're like me, you've likely been reading about the recent NFT craze and wondering if these 'Non-Fungible Tokens' will be used in the licensing industry as a means to establish intellectual property ownership and licensing rights. The answer is both yes ... and maybe no. Most of the news about NFTs over the past month has focused on … [Read more...] about Special Report: The Downside of NFTs
Marvel, DC Initiate Seismic Shift in Comics Distribution
By Gary Symons Editor in Chief Marvel Comics has followed the lead of DC Comics, ending its exclusive arrangement with Diamond Comic Distributors, and signing a global agreement with publishing giant Penguin Random House (PRH) to be its new Direct Market distributor. Direct Market sales are those that involve distribution to independent comic book shops, which until recently … [Read more...] about Marvel, DC Initiate Seismic Shift in Comics Distribution
Virtual Esports Conference Slated For April 22
EBS/Cynopsis is virtually bringing together some of the biggest opportunities in esports as the industry's biggest leagues, platforms, content and teams serve up a showcase of activation delights for brands who want to reach and engage the highly-prized fanbase, watching and engaging in sports and esports. "We are thrilled with this year's lineup, which will deliver … [Read more...] about Virtual Esports Conference Slated For April 22