King Features is celebrating the 40th anniversary of the cult classic film Flash Gordon by engaging retro-nostalgia experts Plastic Meatball for a multi-year licensing agreement across multiple product categories. Plastic Meatball is kicking off the program with a retro-style family board game, but the deal encompasses a wide swath of consumer products categories, including … [Read more...] about Flash Gordon Board Game Rocketing to Retail Via Plastic Meatball
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Lotería Extends Its Hot Streak With Suavecito Licensing Deal
Virtually no one in Mexico or of Mexican descent doesn't know Lotería, an iconic Mexican card game that has been on the market for more than a century. This week Lotería has continued to grow its hot licensing program with a new collection of hair and beauty products in partnership with popular brand Suavecito. Brokered by the licensing agency Pacific Swell Brands, this timely … [Read more...] about Lotería Extends Its Hot Streak With Suavecito Licensing Deal
Babar Gets New Duds in Deal With Rowing Blazers
The world's most popular elephant character, Babar, will now have his own line of apparel and accessories through New York clothing brand and retailer Rowing Blazers. The agreement was made with international kid's show producer Nelvana and The Clifford Ross Company, which has owned the rights since 1986. The collaboration, launched globally on Rowing Blazers’ website on Dec. … [Read more...] about Babar Gets New Duds in Deal With Rowing Blazers
EB’s Got Game, With New Line of Xbox Branded Merch
Australian video game retailer EB Games is celebrating the release of the new Xbox Series X and Xbox Series S consoles with the release of specially designed Xbox branded merchandise. EB Games stores across Australia are featuring an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories including wallets, caps, travel mugs, drink … [Read more...] about EB’s Got Game, With New Line of Xbox Branded Merch
Major Restructuring at Disney Television
Walt Disney Company is going through a major shakeup as the world's top entertainment conglomerate restructures its burgeoning television empire under the leadership of Dana Walden, Chairman of Disney Television. In essence Disney has consolidated its three television properties into two divisions. Touchstone, which was originally known as Fox 21, will be merged into 20th … [Read more...] about Major Restructuring at Disney Television
Kraft Announces Multiple New Brand Partners
The Kraft Heinz Company and its exclusive licensing agency Brand Central have announced a wide range of new partnerships connected to well known products including Planters, Kool-Aid, Heinz, and Jell-O, among others. “We are excited to welcome our new merchandise partners to the Kraft Heinz family," said Ashley White, Associate Director, Marketing—Global Licensing & … [Read more...] about Kraft Announces Multiple New Brand Partners
Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
American Booksellers Opposing Penguin Purchase of Simon & Schuster
The American Booksellers Association is calling on the Dept. of Justice to investigate the "antitrust implications" of Penguin Random House's proposed purchase of Simon & Schuster, one of its primary competitors in the book publishing industry. "On November 17, I sent a letter to the Honorable Joseph Simons, chair of the Federal Trade Commission, to express ABA’s concern … [Read more...] about American Booksellers Opposing Penguin Purchase of Simon & Schuster
Under Armour Launches New Brand With Stephen Curry
Fitness fashion leader Under Armour scored a game-winning three-pointer this week, announcing a partnership with three-time NBA champion and two-time MVP Stephen Curry. Under the agreement the company will create and launch the Curry Brand, "a purpose-led performance brand with a mission to ensure every young person has equitable access to sport." "Through the community … [Read more...] about Under Armour Launches New Brand With Stephen Curry
Dynacraft, Warner Bros. Partner on Themed Bikes and Quads
An agreement between Dynacraft and Warner Bros. will have kids putting their pedals to the metal on bikes and quads featuring their favorite characters from Harry Potter and Looney Tunes. "With the exciting new Harry Potter-themed bike, Dynacraft and Warner Bros. Consumer Products have created a truly spellbinding ride for Harry Potter fans,” says Patricia Gates, Dynacraft … [Read more...] about Dynacraft, Warner Bros. Partner on Themed Bikes and Quads