By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game
Board Games
Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
By Gary Symons TLL Editor in Chief Toy and entertainment giants Hasbro and Spin Master are teaming up for some high-profile monkey business. Habro announced this week it has awarded a global licensing agreement to Spin Master for its venerable Barrel of Monkeys game. “We are thrilled to work with Spin Master to help elevate one of our most beloved games, Barrel of … [Read more...] about Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
Disney Partners With Board Game Developer Libellud
By Allison Watkinson TLL Reporter The French board game developer Libellud has partnered with Disney for a licensed game expansion to their Dixit franchise. A part of the Asmodee Group, Libellud is known for developing original game franchises such as Dixit, Loony Quest, Mysterium and Dice Forge. The original Dixit card game was created by Jean-Louis Roubira in 2008 and … [Read more...] about Disney Partners With Board Game Developer Libellud
Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
By Gary Symons TLL Editor in Chief US toy and entertainment company Hasbro announced Jan. 26 that it would be restructuring, laying off 15% of its workforce. The news rocked Wall Street analysts, as Hasbro shares dropped sharply in overnight trading after the late day announcement Thursday, and continued its fall on Friday. Hasbro primarily blamed the decline in … [Read more...] about Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
By Gary Symons TLL Editor in Chief Hasbro’s hugely successful Wizards of the Coast faced a fan revolt this week over its new licensing rules. At one point, as Games Radar reported, so many fans cancelled their subscriptions to the online hub D&D Beyond that it apparently caused the site to crash. So, what touched off this fury among the Dungeons & Dragons … [Read more...] about Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag
By Allison WatkinsonTLL ReporterSpielwarenmesse eG has appointed Carol Rapp as its new joint director for the company's subsidiary, Friedhelm Merz Verlag.Friedhelm Merz Verlag is a German gaming event company that was acquired as a subsidiary by Spielwarenmesse eG in early 2022. Rapp will assume joint responsibility of Friedhelm Merz Verlag with the two existing directors, … [Read more...] about Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag