By Allison Watkinson
Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families.
Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus primarily on the older adult demographic.
“Hasbro games have had long-standing, multi-generational appeal and have been a great way to spark social interaction that brings people of all ages together,” said Ageless Innovation CEO, Ted Fischer. “The new games are made to make those interactions even easier and more fun for older adults and will help them create meaningful connections with their peers and family members of all ages.”
The co-branded product collection will feature games from existing Hasbro properties with new components designed for older adults. The new components will include easy-to-grasp pieces, easy-to-read content, intergenerational storylines, and more.
The new games will expand upon Ageless Innovation’s existing collection of Joy for All branded products, which currently includes a line of animatronic pets and card-based games.
The official Hasbro-themed collection of Joy for All games will be revealed during Spring 2023.