The Licensing Letter

Toys and Games

Hasbro Goes All Out to Celebrate 40 Years of Transformers

By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers

Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

By Allison Watkinson TLL Reporter Wondery and Thames & Kosmos have announced a collaborative collection of STEM toys and science kits inspired by the Wow in the World podcast. Designed by Thames & Kosmos, the Wondery Kids x Wow in the World product line combines durable science-learning toys with exclusive audio content from the hosts of the Wow in the World … [Read more...] about Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube

By Allison Watkinson TLL Reporter Spin Master is launching a year-long marketing and licensing campaign to commemorate the 50th anniversary of the Rubik's Cube puzzle toy. The Rubik's Cube was originally developed by Hungarian architect and inventor Professor Ernő Rubik in 1974 to provide a mental challenge to his university students. Rubik officially launched the … [Read more...] about Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube

Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

Playmates Creates a Towering Playset For ZAG’s Miraculous Series

By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series

Furby Fashion Only in Canada, You Say? Pity.

By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.

Kids Preferred and NBCUniversal Partner on New Toy Collection

By Allison Watkinson TLL Reporter Kids Preferred has partnered with Universal Products & Experiences for an infant and toddler line featuring brands from NBCUniversal's childrens' entertainment franchises.Kids Preferred is an American design and manufacturing company that offers high-quality toys, gifts and play products that are safe for infants and young children.The … [Read more...] about Kids Preferred and NBCUniversal Partner on New Toy Collection

Spin Master Completes $950 Million Purchase of Melissa and Doug

By Gary Symons TLL Editor in Chief Spin Master isn't going back to the future, but instead opted to go forward into the past, in its acquisition of US toy maker Melissa & Doug. The celebrated toyco is known for its focus on classic toys, such as crafts, pretend play, and the wooden toys that Melissa & Doug are famed for. In a world where the metaverse, video … [Read more...] about Spin Master Completes $950 Million Purchase of Melissa and Doug