By Allison Watkinson
TLL Reporter
Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise.
Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide.
“We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children,” said Playmates’ SVP, Karl Aaronian. “Playmates and Hasbro speak the same toy language and share a passion for Power Rangers, a multi-generational phenomenon that has stood the test of time.”
Per the terms of the new long-term licensing partnership with Hasbro, Playmates will develop a wide variety of products for the Power Rangers brand including action figures, toy blasters, plush, vehicles, accessories and more.
The upcoming Playmates Toys x Power Rangers products will be available for distribution to retailers across the globe, except in Asia.
The first collection is scheduled to launch in 2025 and will be based on the Mighty Morphin Power Rangers.
“Playmates’ ability to interpret character-based storytelling in highly detailed, innovative, and affordable products has revitalized several iconic brands,” said Hasbro president, Casey Collins. “They are the perfect fit to fully expand the Power Rangers franchise. While we’ll continue to provide oversight and direction on future Power Rangers product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages,” added Collins. “With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless.”
As the owner of the Power Rangers IP, Hasbro will retain all of the rights for the Power Rangers franchise for entertainment and overall brand development.
The company plans to further expand the brand by working alongside licensees in publishing, fashion, footwear and promotions, as well as featuring the brand at major industry and fan-focused events such as San Diego Comic Con.
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