By Allison Watkinson TLL Reporter Tonies and Moonbug Entertainment have partnered up to bring the CoComelon brand to the Toniebox. Tonies is the company behind the Toniebox, a screen-free audio entertainment system for children. Launched in 2016 by co-founders Patric Faßbender and Marcus Stahl, the Toniebox was created for kids and parents looking for screen-free … [Read more...] about CoComelon and Tonies Play Beautiful Music Together
Toys and Games
Toxic Waste Signs Two Licensees for Hazardously Sour Candy
By Allison Watkinson TLL Reporter The independent licensing agency, Caroline Mickler Limited, has signed two new licensees for candy brand Toxic Waste. Both licenses are for the brand's Hazardously Sour Candy. These two new licenses include a frozen treat and drink product line by CRC Innovations, as well as a line of plush and accessories by pop-culture brand, Heathside … [Read more...] about Toxic Waste Signs Two Licensees for Hazardously Sour Candy
Who’s News: Silverio Joins Fun In Motion Toys As VP Product Development
Abner Silverio has joined the leadership team at Fun In Motion Toys in the newly created position of Vice President/Product Development. The addition of the operational veteran was announced today by Fun In Motion founder and president Kevin Daniels. Silverio brings 25 years of Management and Operational leadership to this new post, with considerable experience in IT, … [Read more...] about Who’s News: Silverio Joins Fun In Motion Toys As VP Product Development
Tomy Draws Line in the Sand With Create A Castle Deal
Toy of the Year Award-winning Create A Castle has signed a key agreement with TOMY Australia to distribute their innovative sand castle sets. The agreement covers distribution in Australia, and will see Create A Castle's amazing sand sculpting kits available for the Christmas shopping season. “We’re excited to be partnering with the team at Create A Castle, especially since … [Read more...] about Tomy Draws Line in the Sand With Create A Castle Deal
Walmart Releases Top Toy List for Xmas 2022
By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart's 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it's also a great tool for licensees looking for their next big deal. This year's Top Toy List highlights 55 … [Read more...] about Walmart Releases Top Toy List for Xmas 2022
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles