By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Toys and Games
Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Mattel announced it has won the toy rights to Dreamworks' Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Prior to this year the licensing agreement was held by Hasbro. “DreamWorks Animation’s Trolls has captivated the hearts of … [Read more...] about Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Jurassic World: A Tabletop Game 65 Million Years in the Making
After months of anticipation, Jurassic World: The Legacy of Isla Nublar is now available on Kickstarter from Prospero Hall, the acclaimed design studio of Funko Games. This marks Prospero Hall’s introduction to tabletop’s growing legacy game genre and the first-ever legacy game based on a major motion picture franchise. TLL originally covered the project in December when it … [Read more...] about Jurassic World: A Tabletop Game 65 Million Years in the Making
Spin Master Scores Master Toy License With Skydance Animation
By Gary Symons TLL Editor in Chief Skydance Animation has announced a multi-year agreement with leading global children's entertainment company Spin Master, to become the studio's master toy licensee. The agreement begins with the Apple Original film Spellbound, directed by Vicky Jenson, but also gives Spin Master the rights to develop toy lines for other upcoming Skydance … [Read more...] about Spin Master Scores Master Toy License With Skydance Animation
World Book Developing Historical Board Games With Ion Game Design
By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board games will include: Vendel to Viking - A strategy game set in the Vendel era, the period that led to and served as a foundation for Nordic culture. This game is a … [Read more...] about World Book Developing Historical Board Games With Ion Game Design
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign