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Game Licensing: PacSwell Scores Eight New Licenses For Loteria

Pacific Swell Brands announced today they are expanding the Loteria Don Clemente licensing program with a roster of new partnerships.

Adding to the success of past collaborations with Suavecito for personal care and apparel, and The Hundreds for streetwear, PacSwell has brokered deals with the following licensees:

  • Buckle Down: belts, lanyards, wallets, pet products
  • CPTN Apparel: headwear, socks, tote bags, woven shirts
  • Dorfman Milano: headwear
  • Great Eastern Entertainment: apparel, cosplay, fashion accessories, gift and novelty, and stationery. This licensing deal was facilitated by FanGirl Consulting & Brand Management as agent for Great Eastern Entertainment.
  • MR2D Global: piñatas
  • Puzzle Snob: jigsaw puzzles
  • SAVVI (TMI International): temporary tattoos, stickers, coloring books
  • Scorpio Posters: posters, shower curtains, air fresheners

“As a Mexico City native, I have always felt a great sense of pride in contributing to promote Mexican culture in the US through Loteria Don Clemente, an evergreen property that Hispanics throughout the world have loved dearly for many generations and one that brings authenticity to everyday products,” said Vivian Velasco, president of Pacific Swell Brands. 

Loteria is one of the most recognized Mexican brands and that country’s most popular family game.

Loteria has become part of Mexican culture because it reflects the iconic aspects of Mexico’s customs, beliefs and traditions. With a rich history of over a hundred years, this bingo-style card game has become a tradition that has been passed down by generations of Hispanics and is a piece of home to Hispanic communities throughout the United States that ties them to their families and communities near and far. Don Clemente, Inc. is the representative of the Loteria game rights in the U.S.

“We are thrilled about the success that the property is having in the U.S. in so many product categories and with so many demographics. PacSwell has been instrumental and we can’t wait to see what the future will bring for Loteria Don Clemente,” said Luis Landin, CEO of Don Clemente, Inc. 

PacSwell is a boutique licensing agency that extends brands into new consumer products and markets to grow licensing revenue and brand equity.  


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