By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Toys and Games
Who’s News: Vandamme To Head New Jazwares Sales Office in Paris
Jazwares is opening a new office in Paris; a reflection of its strategy for rapid growth in the European market. The company says the sales office will be headed by veteran Vincent Vandamme, who most recently was the Head of Field Sales for LEGO in France. “We have meaningful direct to retail businesses in the UK, Ireland, Germany, Switzerland, Austria and the Benelux region, … [Read more...] about Who’s News: Vandamme To Head New Jazwares Sales Office in Paris
Toy Licensing: StoryToys Partners on LEGO Marvel App
StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Film Licensing: Jurassic World Stomps Into Board Games
The mighty dinosaurs of Jurassic World will give fans a roaring good time in a new board game developed by Prospero Hall. Prospero Hall is the acclaimed development studio of Funko Games. This week Prospero announced it has created a legacy game based on the blockbuster entertainment franchise—Jurassic World: The Legacy of Isla Nublar, which will be launching on Kickstarter … [Read more...] about Film Licensing: Jurassic World Stomps Into Board Games
TLL Editor Talks Toy Licensing With Global Toy News
This week The Licensing Letter's editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry. For those who may have missed the news, TLL and Global Toy News entered into a partnership recently, sharing news of interest to the readers of each publication. Check out the home page of TLL's website, and you'll see we carry … [Read more...] about TLL Editor Talks Toy Licensing With Global Toy News
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program
LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series
Star Wars and LEGO have done some big things together, but few match the gigantic new AT-AT Walker from LEGO's Ultimate Collector Series. As every Star Wars fan will know, the AT-AT Walker featured in the epic Battle of Hoth scene in The Empire Strikes Back. The Walker towered over the Rebel forces on the frozen planet of Hoth, but was taken down by Luke Skywalker in one of … [Read more...] about LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series
Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder
WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s most highly desired toys and gifts of the season. “WowWee continues to bring cutting edge technology to toys, allowing kids to create their own magic and it’s … [Read more...] about Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder
Analysis: The 2021 Hot Toy Lists and Licensing
By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host of experts. The problem with these lists is that “hot” is never really defined. It can mean that it is a good toy, an in-demand toy, or both (the two, as we all know only too well, don’t always … [Read more...] about Analysis: The 2021 Hot Toy Lists and Licensing