By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
Toys and Games
Mattel Snags Global Deal For Disney Princess and Frozen
Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen
Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on a tear of lucrative licensing deals. And as revenues have soared, Dr. Seuss Enterprises announced that its president Susan Brandt is also taking on the role of CEO. Brandt is an … [Read more...] about Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Funko Games has unveiled a new board game inspired by E.T. The Extra-Terrestrial for its 2022 lineup. The new game is called E.T. The Extra-Terrestrial: Light Years From Home. It will be released across North America and Europe in the summer of 2022. Funko Games came into being in 2019, after Funko Inc. acquired notable board game development studio, Forrest-Pruzan Creative. … [Read more...] about Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Wow! Stuff Named Master Toymaker For Kid Series Odo
The toymaker Wow! Stuff has become the first licensee for the boundary breaking 2.5D animated series, Odo. In a deal brokered by Bulldog Licensing, Wow! Stuff won the bid for the heartwarming show that now airs in more than 128 countries. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a … [Read more...] about Wow! Stuff Named Master Toymaker For Kid Series Odo
Who’s News: Hasbro Names New Senior Director of CP in the UK
By Allison Watkinson TLL Reporter Hasbro kicked off Toy Fair 2022 by announcing the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products. Carnota will be based out of the Warren Street office in the U.K. and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro. “Sally has been integral in expanding … [Read more...] about Who’s News: Hasbro Names New Senior Director of CP in the UK
Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair
The world's largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant in recent days … and the resultant increasing number of … [Read more...] about Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair
Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled
By Gary Symons TLL Editor in Chief The world's largest toy fair has been cancelled, due to increasing cancellations related to the rapid spread of the Omicron variant. "The rapid growth of the Omicron variant in recent days ... and the resultant increasing number of cancellations to stands, has left the organizer, Spielwarenmesse eG, with no alternative," the organizers said … [Read more...] about Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled
Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge
The Toy Association says rising COVID numbers have forced the "heartbreaking" cancellation of next month's Toy Fair in New York. Toy Fair New York 2022 was scheduled for Feb. 19-22 at The Javits Center. Now, Toy Association president and CEO Steve Pasierb says the association needed to “make the best decision in everyone’s interest." “Key to our efforts these past two weeks has … [Read more...] about Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge
Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," said Boaz Dekel, CEO & Chairman at PMI. "We’re fully geared to roll out a winning line of authentically designed Brawl Stars toy products and … [Read more...] about Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand